Senior Demand Generation Marketing Manager

2 days ago

Columbia MS United States TeamSnap Full time

About Us

At TeamSnap, we believe when the world connects through sports; the world becomes better. TeamSnap is a sports and communication platform dedicated to taking the work out of play in youth sports. We also believe our jobs should excite us, our teammates should support us and our bosses should inspire us. We empower our people to bring big ideas and tiny egos, landing us on Outside Magazine’s list of Best Places to Work and Built In’s 100 Best Remote-First Places to Work.

TeamSnap is looking for a Senior Demand Generation Marketing Manager to join the marketing team. In this role, you will be responsible for developing and executing a range of marketing activities with a focus on growing and optimizing our digital marketing and lead generation programs across the business, with a focus on our brand solutions business. This role will report directly to the Senior Director of Marketing, Brand Solutions.

What You'll Do:

  1. Create and execute campaigns to grow TeamSnap’s B2B customer base and drive pipeline growth.
  2. Optimize and scale digital advertising channels, including email, newsletter, sponsorships and online advertising, partnering with our paid media manager.
  3. Own website reporting and conversion rate optimization across landing pages.
  4. Produce, launch, and measure content that engages our target audience and ties to thought-leadership campaigns.
  5. Deeply understand our buyer’s journey to design, build, and optimize email nurture programs converting subscribers into Marketing-Qualified-Leads.
  6. Collaborate with our designers to create ads, demand gen content, and landing pages that convert.
  7. Partner closely with sales and sales enablement teams, aligning on campaigns and expected leads.
  8. Manage marketing operations, including audience segmentation, lead management, automation, and campaign assets.
  9. Track and regularly report on KPIs and learnings across all digital channels.

What Will Set You Up for Success:

  1. 5-7 years of experience in demand generation marketing.
  2. Proven track record in developing and executing successful B2B marketing programs, including digital marketing, events, and email campaigns.
  3. Expert knowledge of paid media channels for lead gen: LinkedIn & SEM.
  4. Hands-on experience with marketing automation platforms (e.g. Hubspot, Marketo, or similar) and CRMs.
  5. Possess exceptional communication skills.
  6. You are a natural leader, able to rally a team around a campaign and goal.
  7. Flexibility. We’re always fine-tuning our approach as we go along, and we expect you to do the same.

Bonus points:

Experience in the advertising and media industry.

Compensation

We’re committed to equitable compensation for all TeamSnappers. The minimum starting point for this role is $117,000, inclusive of base and bonus, with comp updated based on multiple factors. Our comp is highly competitive in our space and we adjust overall comp based on relevant experience, skills, certifications, and geographic location.

Location

TeamSnap is a fully remote company, so you need to be very comfortable working with people who aren’t in the same time zone as you. We are always expanding, but there is a small list of states we do not hire in at the moment, including Alabama, Alaska, Delaware, District of Columbia, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Hampshire, New Mexico, Rhode Island, and South Dakota. We can only hire permanent US residents at this time.

Opportunities to Grow

At TeamSnap, you're not a culture fit, you're a culture add. We work hard to provide a culture of trust, accountability, inclusivity, and boundless opportunities to grow, along with the chance to make a lasting impact and have some fun while doing it.

Total Rewards

  1. We're proud to be remote-first . We've been working remotely since 2009, long before COVID made it cool.
  2. Unlimited PTO and paid parental leave for ALL parents (not just primary or secondary).
  3. 100% premium coverage of medical/dental/vision for you and your family.
  4. 401K to help you invest for the future.
  5. $1,500 annual learning and development stipend.
  6. Travel to fun locations for all-company meetings and team events.
  7. Generous home office allowance to set you up for success.
  8. TeamSnap SWAG to our store upon starting and a $50 credit on every work anniversary thereafter.
  9. Monthly stipend for health & wellness and much more

Working at TeamSnap

At TeamSnap, you're not a culture fit, you're a culture add. Check out our Culture Playbook and learn how we succeed at being remote-first, what makes our company so unique, and how we're inspired by our people, our customers, and our values.

Inclusion and Diversity

Creativity and innovation can't thrive when we're cookie-cutter images of each other. We’re quickly growing more diverse, but there's always room for improvement. We are committed to inclusion and diversity at TeamSnap and this includes four employee resource groups: Women, People of Color, LGBTQIA+, and the Talent Acquisition Task Force, designed to reduce unconscious biases in our hiring practices. We hold ourselves accountable in building an environment where everyone feels valued. If you need any disability-related adaptation during the recruitment process, just let us know We are an Equal Employment Opportunity Employer.

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