Product Marketing Manager, Retail

Are you an experienced product marketer in the retail and consumer goods industry? Are you passionate about how technology can be used to solve business problems? Are you eager to shape the way retail and consumer goods companies build the consumer experience of the future? Industry verticals have unique needs and paths for cloud adoption, and the AWS Industry Product Marketing team helps retail and consumer goods companies transform their businesses leveraging 30 years of experience gained from building industry-defining innovation for Amazon.com and its customers, the broadest and deepest set of AI-powered, purpose-built services and solutions, and a highly-specialized partner community with over 400 solutions designed to empower industry customers unlock the full potential of the cloud.

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—use AWS to lower costs, become more agile, and innovate faster. AWS Industry Product Marketing is responsible for developing crisp, highly differentiated, and compelling industry-specific positioning and messaging for AWS and its services. We tell AWS’s most important and interesting stories to educate customers about what is possible when you build on AWS.

As a product marketing manager for the Retail & Consumer Goods industry, you will have the opportunity to define and drive the marketing and positioning strategy for solutions and services that help organizations accelerate cloud transformation. You will create compelling content to help customers understand service use cases and AWS for Retail & Consumer Goods value propositions, and build the right marketing programs to drive customer engagement and service adoption. You will get to work on a new and rapidly growing business and have a big impact every day.

The ideal candidate has a passion for technology services and how they can be used to create business outcomes in the retail and consumer goods vertical, the ability to transform complex technical concepts into easy-to-understand messaging and materials, and experience building and improving scalable mechanisms to deliver results. A proven track record of excelling in a data-driven product marketing role is essential, and retail and consumer goods industry subject-matter expertise desired but not required.

This role is based in Seattle (WA). Relocation to Seattle only from within the US.

Key job responsibilities

1. Lead and execute the development of messaging, positioning, marketing content, and go-to-market strategies for AWS for Retail & Consumer Goods, its solution areas, as well as purpose-built services and solutions.
2. Work effectively across AWS with groups such as engineering, digital marketing, integrated marketing, field marketing, partner marketing, sales, business development, public relations, analyst relations, and evangelists to shape the industry vision, prioritize solutions, and achieve our joint business goals.
3. Craft, execute, and refine marketing plans and leverage channels to engage key audiences, reach our customers, and help grow their understanding and usage of AWS services.
4. Develop, and support keynotes at AWS and industry conferences and trade-shows, positioning AWS as the leading cloud provider for the Retail & Consumer Goods industry.
5. Work at both the strategic and tactical level to champion bold and creative ideas.
6. Ability to travel both domestic and international to meet with customers and internal stakeholders (10-15% annually).

About the team

Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have twelve employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Diverse Experiences

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Minimum Qualifications

1. 4+ years of professional non-internship marketing experience.
2. Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
3. Experience leading go-to-market for consumer software or hardware product launches.
4. Experience managing external partners to develop marketing programs.
5. Experience presenting ideas to various levels of an organization to gain support for initiatives.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.

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