Sr Marketing Data Analyst

1 week ago


Austin TX United States VirtualVocations Full time
A company is looking for a Senior Marketing Data Analyst.

Key Responsibilities

Analyze customer acquisition, retention/engagement, and market trend data to provide valuable insights and reporting solutions
Create dashboards and reports for actionable insights and business decisions, focusing on automation and scalability
Own the implementation of the martech stack, including Adjust MMP, Firebase, and Google Analytics

Qualifications

5+ years experience in marketing analytics, with a focus on mobile subscription apps
Experience with Mobile Measurement Partners (MMP) Adjust highly preferred
Knowledge of Mobile Advertising Identifiers, Firebase, Google Analytics, and the SKAN framework
Understanding of attribution models and marketing effectiveness metrics
Proficiency in SQL, scripting languages (R/Python), and data visualization tools like Tableau
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