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Marketing Data Analyst

2 months ago

Black Creek GA United States DANIEL DEFENSE LLC Full time
About the Role

We are seeking a highly skilled Marketing Data Analyst to join our team at Daniel Defense LLC. As a Marketing Data Analyst, you will play a critical role in helping us drive business growth and success through data-driven insights.

Key Responsibilities
  • Market Research and Analysis: Conduct thorough market research and analysis to identify emerging trends, consumer preferences, and competitive landscapes.
  • Data Aggregation and Visualization: Aggregate internal and external data sources into a single source of truth and develop dashboards, reports, and data visualizations to track market performance and deliver to key stakeholders.
  • Collaboration and Communication: Collaborate with cross-functional teams including Sales, Marketing, and Digital Analytics to gather data requirements and ensure alignment with strategic objectives.
  • Statistical Analysis and Predictive Modeling: Utilize statistical techniques and predictive modeling to aid in the forecast of market trends, customer behavior, and campaign outcomes.
  • Marketing Strategy Development: Assist in the development of marketing strategies and product positioning.
  • Customer Feedback and Sentiment Analysis: Monitor and analyze customer feedback, reviews, and sentiment to gauge brand awareness & perception in order to enable the business to identify areas for improvement.
  • Presentations and Reporting: Support the Product Strategy Manager in preparing presentations, reports, and business cases for senior management and executive stakeholders.
  • Industry Research and Best Practices: Stay updated on industry best practices, market dynamics, and technological advancements to inform strategic decision-making.
Requirements
  • Education and Experience: Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or related field and 2-4 years of experience in marketing analytics, market research, or related roles and/or equivalent combinations of education and experience sufficient to carry out the duties of this role.
  • Technical Skills: Proficiency with dashboarding and data analysis tools such as Powerbi, Excel, SQL, Python, R, Tableau, or equivalent.
  • Analytical and Communication Skills: Strong analytical skills with the ability to interpret complex data sets and drive towards actionable insights. Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders.
  • Physical Requirements: Must be able to lift and carry awkward items weighing up to 50 pounds. Requires intermittent standing, walking, sitting and bending throughout the workday.