Director, Marketing and Communications

POSITION SUMMARY

(Eligible for Hybrid/ 3 days in office - Alexandria, VA)

The Director of Marketing & Communications leads the development and execution of marketing and communications strategies to support the community outreach and engagement efforts for the federally funded Power Forward Communities (PFC) coalition, of which United Way Worldwide (UWW) is a member. This program, set to run for 7 years, aims to make significant impacts in environmental, social and health areas focusing on low-income, disadvantaged communities.

The Director will work in partnership with UWW staff and PFC teams to support market-readiness for programs and services focused on energy efficiency in low-income households, which includes building awareness of and demand.

This role will focus on supporting the marketing and communications functions for the program, creating materials and content that can be used in local markets, and working with those markets to ensure they are locally relevant. These may include advertising, earned media, amplification through trusted brands, digital marketing, radio, out-of-home, print advertisements in targeted local newspapers, and public service announcements.

The Director will create the strategy and supporting tactics and resources to reach target audiences through earned, owned, and paid channels. This position requires strong marketing and communications experience, specifically in engaging diverse communities. In addition, a strategic mindset, organizational agility, and ability to work collaboratively with a range of partners will be instrumental in helping United Way meet its strategic priorities and drive measurable results for community engagement.

Reporting to the Vice President, GGRF, Government Partnerships, this person will partner across teams, primarily with Marketing and Communications and the GGRF Network Engagement Team, to help drive United Way Worldwide's mission to improve lives by mobilizing the caring power of communities around the world.

KEY RESPONSIBILITIES/ESSENTIAL DUTIES OF POSITION

1. Develop and implement a multi-year, integrated marketing strategy to promote the grant program's objectives and milestones in coordination with coalition partners.
2. Oversee the creation of marketing and communications materials, including brochures, slide decks, FAQs, press releases, digital and social media content, website content, and other collateral.
3. Manage digital marketing campaigns, including search engine optimization (SEO) and search engine marketing (SEM), email marketing, and social media advertising.
4. Analyze and report on the effectiveness of marketing campaigns, adjusting strategies as needed.
5. Design and implement community engagement strategies to foster strong relationships with program participants, partners, and stakeholders.
6. Collaborate with other key stakeholders to align marketing and engagement efforts with overall program goals.
7. Manage relationships with external vendors and assigned agencies, ensuring the delivery of high-quality services and solutions.
8. Stay current with industry trends and emerging technologies, recommending approaches to enhance department operations.

JOB REQUIREMENTS

1. Must be able to demonstrate knowledge of marketing communications best practices and multiple channel execution as well as prior proven experience of successful management of large-scale collaborative programs.
2. Must have 5+ years of working experience in marketing with at least 2 of those years being in community-based marketing communications for a diverse range of audiences.
3. Experience handling grant specific budgets and reporting with ability to not only gather the appropriate data, but also glean insight to improve the performance of marketing communications programs.
4. Experience working with local, state, or federal governments and related program stakeholders.
5. Experience communicating complicated topics and ability to translate technical concepts into plain and accessible language for a range of diverse demographics.
6. Must have strong cultural competencies and ability to effectively communicate to a diverse audience.
7. Self-starter who is able to and eager to learn quickly with a good head for proactive problem solving, while able to adhere to standard and grant specific operational procedures and deadlines.
8. Ability to inspire and move a cross-functional team in a unified direction and with a unified vision.

This job description describes the general nature and level of work performed by employees assigned to this position. It should not be construed as an exhaustive list of all required duties, responsibilities, and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job. You should be able to work on-site in the Alexandria, VA location; relocation assistance is not offered.

SALARY STATEMENT

The budgeted lifespan salary range for this position is currently $115,000 to $125,000 per year. Salary is determined by several factors including applicant’s knowledge, skills, experience, position, equity, and market.

COMPETENCIES

1. Accountability/Results Orientation - Is accountable for the work results and performance to budget of an assigned team. Participates in the articulation of and communicates work goals and objectives, as well as expected work results. Assists in identifying work quality standards and training team members and accepts responsibility for the team's achieved outcomes. Protects the United Way brand, promoting its relevance and statue to the extent possible. Behaves ethically and honestly in all activities done on behalf of UWW and the movement. Demonstrates a commitment to UWW’s values, including diversity and inclusiveness.
2. Decision-Making/Risk-Taking - Evaluates available information and recommends a course of action. Contributes own assessment of risks and implications of decisions in team decision-making efforts. Develops and proposes effective alternative solutions. Uses judgment appropriately in decision-making. Knows when to shift decision-making upwards.
3. Teamwork Collaboration - Shares pertinent information and keeps team members informed on a regular basis. Ensures that processes, systems and resources are available and direct them properly to enable the team to efficiently accomplish its goals and objectives. Able to adapt quickly to changing conditions or performance expectations. Able to focus on assignments during periods of change and/or uncertainty.
4. Relationship Management - Embodies and promotes UWW's values and guiding principles. Promotes a 'win-win' philosophy in dealing with others. Serves as a role model in dealing with others to accomplish organization goals and objectives. Works effectively with United Way staff, volunteers and other stakeholders to achieve strategic direction. Able to manage and sustain key relationships to benefit the United Way movement and/or UWW. Formulates and communicates in an ethical and politically sensitive manner.
5. Communications - Expresses ideas and concepts in a clear and concise manner. Is persuasive and influences others. Actively listens to others to understand their perspectives. Seeks input and feedback on individual, team and departmental performance and environment. Supports openness.
6. Innovation/Creativity - Shares a deep commitment to the UW vision. Develops a 'connected' vision for the Group. Has a plan to meet Group vision and contribute to overall success. Promotes a climate that values and rewards innovation and creativity. Acknowledges and champions the efforts of others to 'think outside the box.' Maintains knowledge of current and emerging trends that affect United Ways, UWW and/or the non-profit sector. Demonstrates ability to analyze information and translate into specific, effective action/solutions.

ABOUT UNITED WAY WORLDWIDE

United Way Worldwide seeks diverse, qualified professionals who want to make a difference in the world. If you are passionate about your work and desire to help others achieve enhanced education, income, and health, United Way Worldwide is the place for you.

United Way Worldwide is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, creed, disability, veteran status, marital status, age, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin or ancestry, genetic information, and other legally protected characteristics, in accordance with applicable laws. The EEO is the Law poster is available here: . If you need a reasonable accommodation because of a disability for any part of the employment process, please e-mail and provide the nature of your request and your contact information.

We are a charter member of Employers of National Service and encourage AmeriCorps, Peace Corps, and other national service alumni to apply.

United Way Worldwide is located in Old Town Alexandria, VA. We offer competitive salary and excellent benefits including: health, dental, life, short-term and long-term disability, employee assistance program, 403(b) plan, tuition assistance, paid time off, family sick leave, medical appointment leave, parental/adoption leave, dress for your day, free parking, onsite gym, monthly volunteering opportunities, and more.

UNITED WAY WORLDWIDE’S DIVERSITY, EQUITY & INCLUSION STATEMENT OF PRINCIPLE

We take the broadest possible view of diversity.

We value the visible and invisible qualities that make you who you are.

We welcome that every person brings a unique perspective and experience to advance our mission and progress our fight for the health, education, and financial stability of every person in every community.

We believe that each United Way community member, donor, volunteer, advocate, and employee must have equal access to solving community problems.

We strive to include diversity, equity, and inclusion practices at the center of our daily work.

We commit to using these practices for our business and our communities.

Join us in embracing diversity, equity and inclusion for every person in every community.

LIVE UNITED.