Lead Media Buyer

2 weeks ago


Cleveland, United States The Sherwin-Williams Company Full time

CORE RESPONSIBILITIES AND TASKS

  1. Manage Local Retail & Divisional Media
    • Plan, negotiate, place, maintain, and report on media buys for PSG Retail locations including new, relocated, acquired, converted, and Spanish speaking locations by Divisional assignment
    • Media types include but are not limited to paid social media (Facebook, Instagram), traditional radio, streaming radio, digital display, out-of-home billboards, and direct mail
    • The position will require hands-on keyboard platform uploading and management, such as paid social (Facebook), and a mix of vendor direct buying (radio, digital, etc)
    • Coordinates closely with the Creative Team to oversee all media messaging and trafficking needs
    • Evaluate, negotiate, and maintain outside media requests on behalf of the Division, including but not limited to sports partnerships
    • Meets regularly with Divisional teams for media, store, and procedural updates
    • Estimated % of Job Responsibility: 35%
  2. Manage Canada's National & Local Media
    • Manage all aspects of national and local store media planning and buying for Canada
    • Lead and manage in-house paid media strategy, execution, and reporting (Facebook & Pinterest)
    • The role requires a mix of agency and in-house media management and oversight
    • Coordinates closely with the Creative Team to ensure creative development and trafficking needs
    • Other role responsibilities include monthly media reporting, contract and invoice management in internal billing and procedural platforms such as Allocadia, Coupa, and Workfront
    • Meets regularly and presents reporting or media recommendations to the media team and Division
    • Estimated % of Job Responsibility: 40%
  3. Media Team Support & Development
    • Support Media Manager in media requests on US National media plans
    • Supports Media Director or other Media Leads or Managers as needed
    • Train and oversee Media Coordinator or Media Intern positions as needed
    • Assist in media procedural development within the Marcom department
    • Lead in all budget management and reconciliation for all assigned buys in internal placements
    • Participates in Integration meetings to oversee workload and project management for media buys
    • Continue media training and tactical development to further media understanding
    • Estimated % of Job Responsibility: 25%

POSITION REQUIREMENTS

FORMAL EDUCATION:

Required:

  • Bachelor Degree

KNOWLEDGE & EXPERIENCE:

Required:

  • Three to five years experience as a media buyer/planner of Digital, Social, and Traditional Media types such as Radio, Streaming Radio, TV, OTT, and OOH.
  • Media systems experience includes Nielsen, Strata, Social Media Platform Buying (Facebook), SRDS, SQAD, and other media resources.
  • Experienced Project Manager of media planning/buying from evaluation to conclusion
  • Experience as trainer and mentor for fellow staff members

TECHNICAL/SKILL REQUIREMENTS:

  • Ability to plan media costs and negotiate to budget
  • Multi-tasking ability to handle large number of requests
  • Familiarity of MS Office
  • Budget reconciliation
  • Professional manner in dealing with outside vendors and field personnel

TRAVEL REQUIREMENTS

  • No travel required


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