Senior Paid Search Manager

3 weeks ago

Cleveland, United States Marcus Thomas Full time

JOB SUMMARY

QUALIFICATIONS

EDUCATION: Minimum completion of a BA/BS degree in marketing or communications

CERTIFICATION: Google AdWords

EXPERIENCE: Minimum of 5 years of experience in search engine marketing, some digital marketing preferred

REQUIREMENTS

  • A seasoned Paid search professional with a minimum of 5 years of experience
  • Previous experience in growing/building out a search department and developing junior staff is preferred
  • Deep understanding of search engine marketing, how paid and organic search work together, and how search fits into the overall digital media mix
  • Strong knowledge of, and relationships with, key search engines and search technology providers is also key
  • An in-depth understanding of marketing forecasting, search planning, implementation and performance analysis
  • Thorough knowledge and understanding of paid search bid management tools and technologies (DART, Kenshoo, Marin, etc.). Experience with Google Analytics and/or other third-party analytics programs
  • Strong understanding and working knowledge of both Google and Bing user interfaces and associated offline editor software
  • Experience with Google Shopping feeds and product ads is preferred but not required.
  • A self-starter with efficient time management and strong problem-solving skills.
  • Financial acumen with regard to budgeting, projections and revenue metrics.
  • Exemplary written and verbal communication skills; commercially oriented, confident, outgoing, articulate, persuasive, along with a strong work ethic
  • Excellent organizational, negotiation and analytical skills-with strong attention to detail
  • Experience collaborating with a large account team working on multimedia channels
  • Strong knowledge of MS Office, specifically MS Excel and PowerPoint

RESPONSIBILITIES

  • The Senior Paid Search Manager will serve as the lead on assigned agency search accounts and be responsible for translating clients' business goals into successful search engine marketing strategies and programs
  • Responsible for ongoing performance analysis and campaign optimizations to meet/exceed client KPIs and business goals (e.g., non-brand efficiencies, ad scheduling, device/location/setting optimization, media mix, value of paid search customer, etc.)
  • Ability to mentor and lead the overall paid search campaign life cycle, including campaign management, analytics, optimization and reporting
  • Ability to clearly articulate a point-of-view around Paid search topics, industry trends and ways to leverage them against client and agency objectives
  • Works closely with other subject matter experts within core digital channels including social media, digital marketing, offline media, analytics and creative
  • Ability to present to and educate clients on search engine marketing principles, tactics and strategies on varying levels based on client knowledge and needs
  • Work with clients to better integrate online marketing channels and on-site promotions, to ensure optimal timing, consistent messaging and superior customer experience
  • Lead junior search marketing staff with a focus on development and education of associates.
  • Identify additional search channels and tactics that assist in achieving client marketing objectives
  • Support client services and provide direction to teams
  • Support new business development and contribute to pitches as necessary
  • Manage and meet internal and external client expectations, as well as deliverables and deadlines.
  • Execute best practice strategies and methodologies to maximize agency search marketing programs
  • Execute competitive research utilizing comprehensive tool sets
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