General Product Marketing

2 weeks ago


Boston MA, United States Schneider Electric Full time

This global role will be responsible for driving business growth through the development and management of power products for both B2B and B2C application. It will focus on high growth areas like Portable Power Stations, Smart Home etc. This person will work cross functionally within the organization, and with partners and customers to identify new product development opportunities, create a business case in support of the project, work with Engineering through the development cycle and then lead the Marketing and Sales teams in launching the product to market upon completion. In the new Agile framework, this person will also work closely with the Squad to develop products using the Agile Methodology.The ideal candidate will have a technical background with some product development and commercial experience.What will you do?Drive the performance of your portfolio including sales, profit, cost, market share, quality and customer satisfactionUnderstand and capture customer requirements as well as primary and secondary research to define new product scope and specifications in alignment with market needs and company strategy to achieve business growthIdentify market trends, disruptions and opportunities that can impact product roadmap and drive initiatives to capitalize on themDefine compelling value proposition for an offer and develop sales tools to support itProvide strategic direction to the global sales teams through development and deployment of offer strategy plan/playbookLaunch new product offers, manage launch performance and achieve offer program objectivesConduct regular competitive analyses and identify the needs for offer enhancement to keep the offer competitive and monitor price positioningManage the product life cycle of the product lines from identification, introduction, through growth and maturity, to decline and discontinuation, and provide input on product simplification / discontinuation for product lineParticipate in customer seminars, meetings, workshops and events to promote the portfolioField general questions, including competitive inquires and make decisions or recommendations to resolveEngage with Product Marketing to develop best-in-class digital sales tools, making it easier for our customers to learn, choose and use our productsCollaborate with supply chain and assist in demand steering, demand and inventory managementProvide regular updates to management on offer performance and initiativesWhat skills and capabilities will make you successful?Knowledge of customer application needs and how these might differ between business and residential productsExperience embedding communication into products to integrate with cloud based appsStrong quantitative, analytical and organizational skillsAbility to work in dynamic international environment and manage through influenceAbility to handle multiple and conflicting priorities and effectively prioritize tasks in a fast-paced work environmentAbility to analyze data, draw conclusions and work with multiple stake holders to drive actionsComfortable and effective in making presentations to large groups and senior managementDemonstrated leadership and results orientedVery strong verbal and written communication skillsBeing able to “think out of the box” Systems thinking with outstanding collaborative skillsExcellent negotiation skillsStrong team playerExperience with Agile is desirable but not requiredWhat qualifications will make you successful for this role?A Bachelor’s degree is the minimum requirement in fields including business, computer science, engineering, science, finance, economics, statistics, business and related fields.  MBA strongly preferredMinimum of 5 years of professional experience with a focus on business development, marketing, product management, or similar roles International work experience and flexibility to work with global teams in various time zones, the role requires domestic and international travelLet us learn about you Apply today.You must submit an online application to be considered for any position with us. This position will be posted until filled.Why us?Schneider Electric is leading the digital transformation of energy management and automation. Our technologies enable the world to use energy in a safe, efficient and sustainable manner. We strive to promote a global economy that is both ecologically viable and highly productive.€25.7bn global revenue137 000+ employees in 100+ countries45% of revenue from IoT5% of revenue devoted for R&DYou must submit an online application to be considered for any position with us. This position will be posted until filledIt is the policy of Schneider Electric to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct. Concerning agencies: Schneider Electric does not accept unsolicited resumes and will not be responsible for fees related to such.



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