Remote B2B Product Marketing Director

1 month ago

Boston MA, United States Laudio Full time

Laudio empowers healthcare leaders to drive large-scale change through everyday human actions. Our platform streamlines workflows for frontline leaders, strengthens interpersonal connections, and aligns C-suite objectives with frontline efforts, enhancing leader efficiency, employee engagement, and patient experience. The Director of Product Marketing plays a critical role in bringing Laudio's products to market and driving demand within the health system market. Reporting to the company's Chief Marketing Officer, this individual is a key leader on the go-to-market team with responsibility for product positioning, messaging, collateral, content marketing, sales enablement, new product launches, and market intelligence.
As the Director of Product Marketing at Laudio, your responsibilities will include:
Develop crisp and clear positioning to educate the market on Laudio's value proposition and drive demand for our platform.
Create and maintain high-quality external marketing assets, including collateral, brochures, videos, and presentations.
Creating Content and Delivering Marketing Campaigns:
Write and partner with graphic designers to develop content marketing assets, including white papers, case studies, blog posts, and videos.
Collaborate with growth marketing on effective quarterly campaigns, balancing proven ROI marketing tactics with creative new approaches.
Develop foundational product marketing training resources for the sales and client engagement teams (e.g. buyer personas, competitive intel).
Lead regular trainings to keep cross-functional teams up-to-date on market trends, competitors, and updates to messaging and materials.
Develop and coordinate robust product / feature launch plans in partnership with product management, client engagement, and sales.
Lead development of product-related sessions / forums and associated content.
Helping Drive Growth of Laudio Insights
Partner with the marketing team and President of Laudio Insights on multifaceted strategies to drive awareness and traction for Laudio Insights.
Leverage buyer and market knowledge to inform the Insights content roadmap.
Overseeing Market and Competitive Intelligence
Develop best practice market and competitive intelligence programs and materials to educate internal teams and inform company/product positioning.
10+ years in marketing with at least 4 in product marketing
~2+ years experience marketing to health systems
~ Experience building and/or leading a product marketing function
~ Considerable experience creating high quality internal and external marketing assets from scratch (messaging, collateral, presentations, videos, white papers etc.)
~ Proven competency balancing strategy development with tactical execution - a leader who sets direction and also "rolls up their sleeves"
~ Prolonged periods of sitting at a desk and working on a computer in various environments with multiple distractions.
Must be able to travel.
Travel: 5-10%
Status: Full-time/Exempt
Location: Boston, MA preferred (fully remote role)
Laudio Data Privacy Policy here.
A warning about recruiting scams : you should only respond to interview requests from people with a Laudio email address or authorized 3rd party recruiting agencies (check for the company's website before responding to ensure the person contacting you is legitimate). Also, all our interviews are conducted via Zoom or phone call (never via Skype or WhatsApp).

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