Remote Product Marketing Senior Manager

2 weeks ago


Boston MA, United States Panorama Education Full time

You’ll bring audience, industry and opportunity insights to the product development stage. You’ll collaborate closely with marketing, sales and product teams leading the development of value propositions, go-to-market plans, including messaging and adoption strategies. Build core product marketing structures, such as a cross-functional product launch playbook
Lead product launches by collaborating with the Product team, building capacity for internal teams, and creating materials that build awareness and demand from prospects and customers
Help coach product marketing managers and lead cross-functional teams
5+ years of product marketing experience
~ Experience managing product launches to hit important business goals
~ Experience developing product positioning, messaging, and buyer personas, and creating processes and structures for sharing product messaging across the organization
~ Experience leading projects and project teams and balancing competing priorities

Have experience with enterprise products and audiences, online marketplaces, or have worked in the EdTech/Education industry (a plus).
Demonstrate super strength when it comes to managing complex projects with an eye for detail.
Have experience in and passion for collecting and using customer insights and market research to drive strategic product marketing decisions.
Approach projects through a data-driven and analytical lens.
Are a creative problem solver with an appetite to always be learning.
Can work independently or in groups, and know when to ask for feedback or help but can confidently lead initiatives independently and in groups.
Have the ability to synthesize complicated product concepts and materials into simple, everyday language.
Have 7+ years overall work experience, with a minimum 5 years of product marketing experience at a technology company.



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