Product Marketing Manager

1 month ago

Glendale, United States Russell Tobin Full time

Job Title: Product Marketing Manager

Location: Glendale, CA | Hybrid (In-Office days Mon.-Thurs.)

Contract Type: 12-month contract-to-hire

Pay: $55 - $65 /hour

Description:

We are seeking an experienced and strategic Product Marketing Manager to lead our Loyalty and Perks initiatives. The ideal candidate will have a proven track record in developing and scaling loyalty programs, crafting brand guidelines, and executing go-to-market strategies. This role demands a deep understanding of our subscriber base, exceptional analytical skills, and the ability to collaborate effectively across teams.


Key Responsibilities:

Loyalty Program Development & Management:

  • Program Development: Develop and scale loyalty programs for US and global markets.
  • Perks Strategy: Design and implement strategies to enhance subscriber engagement and retention.
  • Brand Guidelines: Create and maintain brand guidelines to ensure consistent messaging.
  • Offer Strategy: Use research and analytics to develop holistic offer strategies and manage the partnership roadmap.
  • Global Support: Adapt and implement global loyalty programs to meet diverse market needs.

Marketing Strategy & Execution:

  • Go-to-Market Strategy: Develop and execute strategies for new loyalty initiatives.
  • Messaging & Positioning: Craft compelling messaging and positioning for the loyalty program.
  • Product Collaboration: Collaborate with the product team on briefs and requirements to integrate loyalty features.
  • Subscriber Insights: Analyze subscriber data and competitive intelligence to drive marketing and product strategies.
  • Voice of Subscriber: Utilize Voice of Subscriber channels to refine marketing and product strategies.


Basic Qualifications:

  • Product Marketing: Proven experience in product marketing with a focus on loyalty programs.
  • Strategic Development: Ability to develop and scale loyalty programs with attention to detail.
  • Brand Development: Experience in creating brand guidelines and frameworks.
  • Go-to-Market Expertise: Success in developing and executing go-to-market strategies.
  • Analytical Skills: Strong ability to synthesize insights, analytics, and competitive intelligence.
  • Collaboration: Proven experience working cross-functionally with product, marketing, and analytics teams.
  • Research & Analytics: Proficiency in leveraging research and analytics for strategic decisions.


Preferred Qualifications:

  • Loyalty Experience: Strong experience in loyalty program management.
  • Global Experience: Experience in scaling global loyalty programs.
  • Subscriber Engagement: Deep understanding of subscriber engagement strategies.
  • Partnership Management: Experience managing partnerships and developing strategic roadmaps.
  • Voice of Subscriber Channels: Familiarity with Voice of Subscriber channels and feedback methodologies.


Education:

  • Required: BA/BS
  • Preferred: Additional qualifications related to marketing or business strategy.


Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

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