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Digital Marketing Analyst

2 months ago

Houston, United States Delphi-US, LLC - Peacemakers in the Talent War Full time

Digital Marketing Specialist (Contract) - Job#5031


Location: Houston, Texas Hybrid (onsite Tuesday, Wednesday, Thursday)

Position Overview:

Based on 6 months of employee leave timing, we are looking for a skilled Digital Marketing Specialist to develop, implement, and manage digital marketing campaigns across various channels with a focus on email marketing and SEO. The ideal candidate will have a strong grasp of digital marketing tactics, excellent analytical skills, and a creative mindset. The Digital Marketing Specialist will play a key role in increasing brand preference, driving website traffic, and generating leads through effective online strategies.

Essential Duties and Responsibilities

  • Develop and execute digital marketing campaigns to drive website traffic, increase brand preference, and generate leads.
  • Create emails campaigns from start to finish in collaboration with business owners, copy writers, visual designers, and data teams.
  • Lead and manage end-to-end campaign processes including building, designing, testing and execution of campaigns.
  • Continuously optimize email content quality to improve opens, clicks, conversion or other relevant KPIs.
  • Conduct keyword research and SEO audits to optimize website content and improve search engine rankings.
  • Collaborate with content creators and web developers to implement SEO recommendations and integrate SEO best practices into website development and content creation processes.
  • Monitor and analyze campaign performance metrics, including website traffic, conversion rates, and ROI, and make data-driven recommendations for improvement.
  • Collaborate with cross-functional teams, including marketing, sales, and external agencies, to align digital marketing efforts with overall business objectives.

Qualifications

  • Education and Experience
  • Education: Bachelor’s Degree in Marketing, Communications, Computer Science, Journalism or related field.
  • Experience: Three (3) years of full-time experience in marketing and search engine optimization (in addition to education requirement).
  • Hands-on experience in marketing automation platforms (Salesforce Marketing Cloud).
  • Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
  • Knowledge of leading SEO/SEM in revenue driving eCommerce environments
  • Minimum of 2-3 years of experience in SEO roles, with a proven track record of improving search engine rankings and driving organic traffic.
  • Proficiency in SEO tools and platforms, including Google Analytics, Google Search Console, and SEO keyword research tools.
  • In-depth knowledge of technologies and processes to run search media campaigns including Facebook Ad Manager, Google and Bing Ads
  • Solid experience with web analytics and tagging platforms (Adobe Suite)
  • Familiarity with web design and content management systems (Adobe is a plus)
  • Strong data analytics and problem-solving skills to make data-driven decisions and comprehensive analyses of program performance
  • Solid understanding of web protocols, web application architectures and frameworks
  • Experience implementing HTML/CSS and Javascript.


About Delphi-US

Delphi-US is a national recruiting firm based in Newport, Rhode Island. We specialize in IT, Engineering and Professional Staffing services for organizations from Main Street to Wall Street. Our mission is simple: To connect great people to great companies. We accomplish this with a proprietary skill-based and cultural matching process that results in higher qualified submissions along with increased interviews and offer rates. You’ll find our team is friendly, professional and ready to advocate on your behalf, armed with industry trends, and a dedication to client expectations.