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Media Planner

2 months ago

Chicago, United States 24 Seven Talent Full time

The role of the Media Planner is a broad one and will give you exposure to all functions within Media: research and strategy, planning, negotiation, implementation and analysis. It combines creative thinking with factual analysis to develop innovative media strategies and plans to ensure campaigns reach their target audiences as effectively as possible. All media plans will span digital and traditional outlets.


This role will be based in Chicago and will require the candidate to be in the office 2-3 days per week.


Responsibilities

Works closely with Customer Experience Strategists, Account Managers, Media Buyers and relevant subject matter experts to develop an overall paid media plans

Creates all aspects of a media plan, including developing strategy, selecting appropriate vendors, and working closely with search and paid social teams on recommended tactics and the analytics team to ensure proper tracking is enabled

Researches and vets media vendors as well as assisting in negotiations

Is the primary media contact with clients on assigned accounts

Writes and presents media flowcharts to clients

Monitors performance and makes necessary optimizations throughout the life of a campaign

Works closely with assigned media buyer to manage budgets

Helps craft client reporting, working alongside an Customer Experience Strategists and other team members

Maintain expert knowledge of all paid media vehicles and contributes to agency education and knowledge sharing

Able to produce high-quality work within a fast-paced, dynamic environment


Qualifications

Bachelor’s degree in a related field

2+ years of media planning/strategy experience

Comfortable working in all forms of paid media, including programmatic display/native/video, streaming video/audio, location-based platforms, social platforms, the Google Suite (paid search, YouTube, Gmail, etc.), trade publications/sites, linear TV, terrestrial radio, out-of-home, and print

Ability to strategically assess opportunities quickly and make data-driven decisions resulting in tangible improvements in performance

Flexibility and ability to work in a fast-paced and dynamic environment

A strong communicator with compelling writing and presenting skills, a positive attitude, and a strong desire to get things done

A proactive, progressive media expert who is a digital innovator