Media Planner
3 months ago
Store Code: Media Partnership (5142219)
Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which also includes five leading omnichannel grocery brands – Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Ahold Delhaize USA associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.
Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days.
Primary Purpose
The Media Planner manages all levels of media with an emphasis on digital media. Works with media planning team to develop and maintain strategic communication plans and media recommendations for a variety of clients and objectives. Drives workflow with flawless quality and ensures agency deliverables to clients meet or exceed expectations and are delivered on time.
Duties and Responsibilities
· Partners with Sales, Account Management, Adops, vendors and agencies advising and recommending the best media strategy for performance and reach of campaign goals with a focus on annual and quarterly planning
· Ensures account team and creative team are apprised of changes to the media plan
· Develops and fosters strong relationships with internal team and media partners
· Evaluates media opportunities and presents media plans and/or POVs clearly in writing and verbally
· Analyzes web metrics, provides monthly campaign performance reports to clients, and recommends optimizations when appropriate to improve media performance
· Handles all digital media billing using monthly tracking reports and invoice reconciliation
· Ensures that advertising messages align with ADRM objectives
· Monitors the performance of online and offline advertising campaigns and reporting the results to vendor/cpg and internal stakeholders
· Researches the current media landscape and stays up to date with the latest media trends
· Determines the most suitable media mix given the nature of each vendor/CPGs business, budget and preferred advertising media
· Building and maintaining relationships with vendor/cpgs, advertising platforms and media influencers
Qualifications
· 3 to 5 years of media planning experience in digital media
· Bachelor’s degree in Marketing, Advertising, Communications or Related Field
Preferred Qualifications
· Strong knowledge of a range of online media platforms (websites, social media, etc.) and offline media such as print, TV and radio
· Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns (Saleforce, Placement IO)
· Excellent interpersonal and communication skills
· Proven analytical and organizational skills
· Effective at working under pressure and meeting tight deadlines
· Highly proficient in Microsoft Office (Outlook, Excel, PowerPoint)
· An independent self-starter who is self-directed yet also team-oriented
· Strong project management skills; must be well-organized with ability to multi-task on multiple projects
· Flexible and intuitive (can manage complex internal and client relationships)
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