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Media Planner

4 months ago

Chicago, United States Razorfish Full time

Job Description

The Programmatic Media Planner is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. This role is also responsible for identifying and implementing optimizations as approved by senior team members and clients. He/she/they provide(s) input in the construction of client decks and status documentation.

Responsibilities:

Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle Maintain and organize campaign-specific materials in team’s shared document repository Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns Assist in the development of client-facing campaign performance reports Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch Traffic campaign tags into ad exchange environments (i.e. The Trade Desk & Google Ads) Run the campaign QA process to ensure accurate campaign implementation, pacing and performance Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing

Qualifications

Bachelor’s degree or higher in marketing, advertising or equivalent 3+ years of experience of programmatic media buying in an agency setting The Trade Desk (TTD) and DV360 experience is preferred  Understanding of traditional and interactive media planning elements  Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting Strong analytics, organizational, and communication skills Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel