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Media Planner

3 months ago

Falls Church, United States GLM Strategies Full time

GLM Strategies is a media focused boutique agency located in the DC area.   

 

SUMMARY: Plans and develops advertising media programs; and negotiates and purchases all media types.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Plans and develops advertising/media programs across multiple verticals
  • Negotiates and purchases both offline (TV, radio, newspapers, outdoor and magazine) and online (programmatic, site direct, mobile/tablet, etc.) media.
  • Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience(s).
  • Confers with media vendors to evaluate best placement and ensure optimum use of the client’s budget
  • Gathers statistics and prepares media plans, flowcharts and directives to guide buying process.
  • Studies demographic data and consumer profiles to identify desired target audiences and media vehicles.
  • Helps to establish media goals, objectives, and strategies for advertising campaigns.
  • Presents media plans to Associate Media Director and/or client for approval and makes adjustments as necessary.
  • Will be responsible for updating and maintaining client reporting
  • Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results.

QUALIFICATIONS:

  • Bachelors Degree required.
  • 1 – 2 years of Media or Media Planning/Buying experience required.
  • Digital (especially programmatic) and broadcast experience preferred
  • Paid Social and/or SEM experience is a PLUS
  • Strong mathematical abilities required in this position.
  • Presentation abilities required in this position.