Assistant Media Planner

1 month ago


falls church, United States GLM Strategies Full time

GLM Strategies is a media focused boutique agency located in the DC area.   

 

SUMMARY: Plans and develops advertising media programs; and negotiates and purchases all media types.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Plans and develops advertising/media programs across multiple verticals
  • Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience(s).
  • Confers with media vendors to evaluate best placement and ensure optimum use of the client’s budget
  • Gathers statistics and prepares media plans, flowcharts and directives to guide buying process.
  • Studies demographic data and consumer profiles to identify desired target audiences and media vehicles.
  • Helps to establish media goals, objectives, and strategies for advertising campaigns.
  • Presents media plans to Senior Media Planners and/or clients for approval and adjusts as necessary.
  • Will be responsible for updating and maintaining client reporting
  • Assist in vendor invoicing across multiple clients
  • Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results.

QUALIFICATIONS:

  • Bachelor’s degree required.
  • 0 – 2 years of Media or Media Planning/Buying experience preferred
  • Strong mathematical abilities required in this position.




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