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Content Strategist

4 months ago

Columbia, United States Cognito Forms Full time

Content Strategist

Who we are

Cognito Forms is a fast-growing SaaS company empowering users to quickly build forms—and form-driven business solutions—by themselves. No developer necessary.

Who you are

We’re looking to add an innovative Content Strategist with a proven track record in content creation. This is not merely a copy-editing role; we need a visionary who can see the bigger picture, shape content strategies, and create content to attract ideal audiences.

The perfect fit for this role will demonstrate a passion for storytelling and expertise in connecting with an audience through thought leadership pieces aligned with Cognito Form’s product and brand voice. This candidate should bring strong opinions on how content marketing at Cognito Forms can engage, educate, and expand our B2B audience.

What you’ll be doing

  • Content strategy: Implement comprehensive content strategies that align with our business goals, feature releases, and target audience.
  • Content creation: Produce high-quality, compelling copy across various formats, including articles, blogs, emails, paid ads, and social media posts.
  • Content editing: Oversee that each article has a seamless flow and is structured to be clear and engaging. Ensure the content is valuable and helpful to our audience, providing them with actionable insights and information.
  • Editing and proofreading: Ensure all content is error-free, aligns with brand voice, and meets our high standards for quality and accuracy.
  • SEO optimization: Incorporate SEO best practices into all content to enhance visibility and drive organic traffic.
  • Collaboration: Work closely with marketing, design, and product teams to create cohesive and compelling content campaigns.
  • Research and Interviews: Conduct thorough research to become a product expert and develop audience personas. Interview customers to gather insights and real-world experiences, ensuring content is deeply informed and resonates with our audience.
  • Platform Management: Add and manage content across various platforms, ensuring consistency and accuracy.

What you should bring to the table

  • Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
  • 5+ years of experience in content strategy, writing, and editing.
  • Exceptional writing and editing skills with a keen eye for detail and a strong understanding of content flow.
  • Proficient in SEO best practices and content management systems (CMS).
  • Excellent communication and collaboration skills and the ability to manage multiple projects simultaneously.
  • Ability to think creatively and strategically.
  • Experience writing about SaaS Companies and technology.
  • Your resume and a link to your online portfolio or writing samples.

What you can expect in return

  • A competitive salary
  • Health insurance and other benefits
  • 401k retirement plan with company match
  • 24 paid days off as a new employee
  • A relaxed and flexible work environment
  • A great team to work with and learn from
  • Team outings and planned get-togethers
  • A fun and functional office in the heart of Columbia’s arts and technology district