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Marketing & Customer Support Manager

3 months ago

Pewaukee, United States CFR Engines Inc. Full time

Are you ready to take your career to the next level? CFR Engines, Inc. is a leading global manufacturer known for its commitment to innovation, quality, reliability, and excellence in the petroleum fuel testing sector. We take pride in our cutting-edge technology and dedication to delivering top-notch, American-made products to our customers worldwide. As we continue to expand, we are seeking a highly skilled and motivated Marketing & Customer Support Manager to join our team in Pewaukee, WI


As a Marketing & Customer Support Manager, you'll be an integral part of our team, responsible for developing and deploying product/marketing strategies that effectively articulate the CFR value proposition; overseeing the execution of “world-class” order processing and customer service activities; recommending business solutions that support customer needs and CFR interests; providing effective sales support and channel enablement. Join us and be part of a company where innovation thrives alongside tradition as we go above and beyond every day to meet the evolving needs of our industry.


Why CFR Engines?

At CFR, we believe in fostering a culture where every team member feels valued, supported, and inspired to thrive. When you join CFR you can expect to receive competitive compensation, a flexible schedule, and a dynamic work environment where innovation thrives alongside tradition.


Key Responsibilities:

  • Leverage customer and install base analytics and collaborate with commercial resources to identify a roadmap for up-sell and cross-sell opportunities.
  • Maintain up-to-date records of competitive offerings, identify strengths and weaknesses, and work cross-functionally to develop positioning strategies to foster CFR product success.
  • Monitor and maintain reports on financial, technological, regulatory, and demographic trends to identify new market and product opportunities.
  • Advance the sales process by overseeing the Marketing Department and the measurement of effectivity of marketing collateral, marketing communications, and digital strategies.
  • Enable the CFR selling process by driving the creation of sales and partner tools such as playbooks, qualification guides, objection handling, ROI calculators, competitive kill sheets, and FAQs.
  • Collaborate with the Commercial Team and Technical Training Team to develop effective sales training materials and events.
  • Ensure on-time processing of orders and proactive customer communication to ensure total customer satisfaction.
  • Ensure synergy between customer solutioning and CFR strategic objectives by maintaining a deep understanding of the CFR product and utilizing voice of customer (VOC) gathering and collaboration with sales and technical resources to understand customers’ high-level objectives and the most relevant product features/functionality for their specific business needs.
  • Conduct market research and analysis of price points to support new product introductions and new market opportunities; make recommendations as appropriate.
  • Direct and coordinate product life cycle tasks (product launch campaigns, updates, end-of-life), including all related marketing activities.
  • Manage the creation of proactive touchpoints to customers utilizing multiple channels such as website, social media, virtual meetings, and virtual software.
  • Lead the Commercial Sales & Operations Planning (S&OP) process and actively participate in all necessary phases of the process.
  • Establish and oversee the development and adherence to global trade compliance.
  • Manage Channel Network Agreements and CFR centric commercial communication; ensure consistency of CFR message and branding.


What We're Looking For:

  • Education: BS/BA in Sales, Marketing, Business Administration, or related field
  • Experience: Minimum 5 years’ experience in customer service, sales support, and/or strategic marketing; minimum of 3 years in customer-facing enterprise roles involving account and project management responsibilities
  • Software: Highly proficient in Microsoft Office Suite and web tools; functional experience with CRM.
  • Marketing strategies: Experience developing go-to-market strategies and product launches in a B2B and B2C environment with competency in trade compliance and risk mitigation
  • Marketing leadership: Including market trends/analysis, VOC analytics, product commercialization/branding, virtual marketing, and product life-cycle management
  • Global experience: Proven ability to work globally including experience working with Channels and demonstrated experience with tradeshows, conferences, and roadshows
  • S&OP: Demonstrated project management skills with prior S&OP and planning experience
  • Intercultural sensitivity: International and intercultural experience and sensitivity required
  • Travel: Ability to travel domestically and internationally (~10-15%)
  • Leadership: Strong leadership skills, with an ability to positively support, influence, and lead internal and external customers as well as peer groups with performance execution
  • Technical Acumen: Ability to translate marketing concepts to business partners and clearly articulate benefits.
  • Communication: Excellent communication, presentation, promotion, and in person and remote interpersonal skills with the ability to build constructive relationships and sell our solution and its capabilities to a range of audiences
  • Teamwork: Experience collaborating as part of a leadership team, with an acute understanding of business strategy, performance execution, and the ability to exhibit and maintain company Core Values.
  • Analytical: Ability to track trends in industry and translate customer and market VOC into quantifiable business opportunities.
  • Time Management: With proven ability to meet deadlines; be able to work cross functionally, drive multiple projects simultaneously,
  • Organized: Strong organizational and project management skills- focus on details, and deliver results in a highly organized manner.


Comprehensive Benefits:

  • Health Insurance: Competitive medical, dental, and vision insurance plans for you and your family. Some fully employer paid
  • Life Insurance: Secure your future and your loved ones with our robust life insurance coverage.
  • Disability Insurance: Protect your source of income if you miss extended time from work.
  • Paid Time Off (PTO): Enjoy extra time off work with our generous PTO policy. We value work-life balance and offer 10 paid holidays to ensure our employees have time to spend with family and friends.
  • 401(k) Retirement Savings Plan: Save for your future with our 401(k) retirement savings plan with employer match.
  • And so much more: We believe in fostering camaraderie and building connections beyond the daily grind which is why we organize monthly events and celebrate employee achievements to bring our team closer together.


If you’re looking for a collaborative role where you are encouraged to grow, we want to hear from you Apply today to become a Marketing & Customer Support Manager at CFR and start a fulfilling career journey at a leader in the energy industry.


Join a team where productivity meets accountability, commitment drives success, and excellence is our standard