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Director of Marketing And Development
2 months ago
Job Purpose:
The Marketing Director at Pine Environmental is responsible for developing, managing, and implementing comprehensive sales and marketing strategies to enhance the company's branding, planning, advertising, website strategy, email marketing, social media, and lead generation efforts.
This role will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns
.
Key Responsibilitie
s:1. Brandin
g:- Provide creative direction and develop marketing products such as flyers, brochures, signage, catalogs, websites, and landing page
s.- Cultivate branding across various marketing channels to elevate brand awarenes
s.
2. Planni
ng:- Create annual marketing plans, calendars, and budgets to improve competitive position and market penetrati
on.
- Work cross-functionally with all Pine offices to support critical initiatives and polic
ies.- Lead planning meetings and manage project schedules to ensure alignment with business objecti
ves.
3. Advertising & Ev
ents:- Drive traffic through advertising, promotions, SEO, websites, blogs, and
more.- Manage and oversee the planning and execution of events such as webinars, branch events, and works
hops.- Target decision-makers to maximize impact and r
each.
4. Website Str
ategy:- Manage daily website operations, including e-commerce orders, sales quote leads, and payment proce
ssing.
- Continuously update product information, ensuring accuracy and relevance on the w
ebsite.5. Email Marketing, Print, and Social
Media:- Launch digital campaigns to drive traffic, increase brand visibility, and enhance lead gene
ration.- Manage social media channels and content creation to strengthen B2B and B2C relatio
nships.
6. Lead Gen
eration:- Capture leads from various channels to grow sales and build relationships using
our CRM.
7. Marketing Support
Website:- Develop and manage the addition of new Pine-branded merchandise items for branch ordering on a fully functional e-commerce
platform.
8. Resource M
anagement:- Oversee the management of all marketing digital product resources available to Pine employees on SharePoint, websites, and social me
dia sites.
9. Team
Management:- Supervise and manage the Assistant Marketing Manager and other marketing personnel on project deliverables and p
erformance.
Speci
al Projects:- Design and implement various marketing and operational projects for senior management and branches, including digital file management, service material development, and digital marketing
strategies.
- Will be responsible for organizing and coordinating trade shows for the sales department. This involves planning, executing, and managing all aspects of the events to ensure they effectively showcase our products and services and foster business development o
pportunities.
O
ngoing Duties:- Conduct industry, customer, and competitor research to enhance Pine’s value proposition an
d brand image.- Build and execute market development strategies for new and exis
ting segments.- Manage the performance of marketing personnel and relationships with exte
rnal agencies.Skills and Q
ualifications:- Expertise in creative direction, content creation, graphic design, a
nd publishing.- Proficiency with Adobe InDesign, Illustrator, Photoshop, and Microsoft
Office Suite.- Strong knowledge of managing websites using Shopify and familiarity with e-comme
rce platforms.- Experience with Microsoft Dynamics 365 and CRM functionalities is