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Marketing Automation Manager

3 months ago

Brentwood, United States Insight Global Full time

Required Skills and Experience *

-5 years of experience leading successful CRM efforts for B2C and B2B marketing customer acquisition and retention strategies

-strong SQL Query development experience

-Experience with enterprise tools like: Salesforce Marketing Cloud data integrations such as cloud connector, data extensions and integration with third party platforms, etc. (Eloqua marketing automation, salesforce pardot)


Nice to Have Skills and Experience

-Enterprise ESP or CRM experience

-Salesforce Marketing Cloud Certifications (Developer, Administrator, Consultant)


Job Description *

The Marketing Automation Campaign Manager, equipped with strong knowledge of SQL, leads a mix of automation, analytics, data flows, and technology, serving as an integral component of their email and SMS (text) marketing programs.


Leveraging Salesforce Marketing Cloud to fulfill data needs as part of the Lifecycle Marketing Team, they collaborate across the organization footprint (Marketing, IT, Resident & Family, Agency Partners, and Sales Operations, etc.) to develop new campaigns that facilitate the organizations goals through a data-driven test and learn approach.


They formulate marketing data strategies and approaches to drive growth across multi-media channels including digital, social media, direct mail, print, text, and email marketing, with a primary focus on lead generation, nurture, and retention-based efforts. Typically task oriented. This role is onsite M-Th, remote Friday.