Senior Marketing Director

1 week ago


Brentwood, Tennessee, United States Chief Executive Group Full time
Job Summary

Chief Executive Group is seeking an experienced Senior Marketing Manager to drive the marketing strategy for our high-impact professional networks serving CEOs, public company directors, and other senior executives. This role will support business objectives, generate leads, execute audience development, and collaborate with our sales team for Chief and Senior Executive Networks (CEN and SEN).

Key Responsibilities
  • Create and implement ongoing membership marketing activities, including email, social media outreach, content for the website, and promotional materials
  • Assist in drafting copy for email, mail, website, event, and social media collateral and campaigns
  • Coordinate collateral and campaign language for telesales team activities
  • Own the CRM tool and create processes and pipelines for utilization by the sales team
  • Execute campaigns through our marketing automation platform
  • Design, build, and maintain our social media presence
  • Utilize different database tools and email lists to define and segment target audiences
  • Measure results and effectiveness for digital, lead generation, email, direct mail, and phone campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights and optimize spending and performance based on these insights
  • Brainstorm new and creative growth strategies through digital marketing
Requirements
  • 6-8+ years of B2B marketing experience
  • Strong analytical and project management skills
  • Ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Effective business writing skills
  • Entrepreneurial spirit
  • Proficiency in LinkedIn and experience with database management a plus
What We Offer
  • Unlimited PTO
  • Remote Work
  • Career Development and Advancement
  • 401(k)
  • Medical, Dental, and Vision

Chief Executive Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.


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