Email Marketing Strategist
1 day ago
At KCH Transportation, we're seeking a skilled Email Marketing Specialist to drive impactful email campaigns that fuel lead generation and business growth within our dynamic logistics environment. As a key member of our marketing team, you'll work alongside a collaborative group, leveraging Salesforce and innovative marketing strategies to shape the future of our customer outreach efforts.
Key Responsibilities:- Campaign Development: Design and implement email marketing campaigns that resonate with our target audience, including promotional, transactional, and automated campaigns.
- Copywriting: Create compelling and persuasive email copy that clearly communicates our value proposition, engages recipients, and encourages action.
- Audience Segmentation: Analyze customer data to create targeted email lists and segments to ensure relevant messaging.
- Content Creation: Collaborate with the content team to develop email graphics and layouts that align with brand guidelines.
- Performance Analysis: Monitor and analyze campaign performance metrics to identify areas for improvement and optimize future campaigns.
- A/B Testing: Conduct A/B testing on subject lines, content, and send times to enhance email performance and engagement.
- Compliance: Ensure all email campaigns comply with industry regulations and best practices.
- Collaboration: Work with cross-functional teams to gather insights and feedback that inform email strategy.
- Database Management: Maintain and update the email marketing database to ensure data accuracy and optimize segmentation efforts.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience in email marketing, preferably within the logistics or B2B sector.
- Proven experience in copywriting, with a strong portfolio showcasing your ability to craft engaging marketing content.
- Proficiency with email marketing platforms and marketing automation tools.
- Strong analytical skills with experience in data interpretation and reporting.
- Excellent written and verbal communication skills.
- Knowledge of HTML/CSS for email templates is a plus.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Familiarity with CRM systems and data management practices.
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