Email Marketing Strategist

1 day ago


Brentwood, Tennessee, United States KCH Transportation Full time
Email Marketing Specialist

At KCH Transportation, we're seeking a skilled Email Marketing Specialist to drive impactful email campaigns that fuel lead generation and business growth within our dynamic logistics environment. As a key member of our marketing team, you'll work alongside a collaborative group, leveraging Salesforce and innovative marketing strategies to shape the future of our customer outreach efforts.

Key Responsibilities:
  • Campaign Development: Design and implement email marketing campaigns that resonate with our target audience, including promotional, transactional, and automated campaigns.
  • Copywriting: Create compelling and persuasive email copy that clearly communicates our value proposition, engages recipients, and encourages action.
  • Audience Segmentation: Analyze customer data to create targeted email lists and segments to ensure relevant messaging.
  • Content Creation: Collaborate with the content team to develop email graphics and layouts that align with brand guidelines.
  • Performance Analysis: Monitor and analyze campaign performance metrics to identify areas for improvement and optimize future campaigns.
  • A/B Testing: Conduct A/B testing on subject lines, content, and send times to enhance email performance and engagement.
  • Compliance: Ensure all email campaigns comply with industry regulations and best practices.
  • Collaboration: Work with cross-functional teams to gather insights and feedback that inform email strategy.
  • Database Management: Maintain and update the email marketing database to ensure data accuracy and optimize segmentation efforts.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2+ years of experience in email marketing, preferably within the logistics or B2B sector.
  • Proven experience in copywriting, with a strong portfolio showcasing your ability to craft engaging marketing content.
  • Proficiency with email marketing platforms and marketing automation tools.
  • Strong analytical skills with experience in data interpretation and reporting.
  • Excellent written and verbal communication skills.
  • Knowledge of HTML/CSS for email templates is a plus.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Familiarity with CRM systems and data management practices.


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