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Digital Marketing Consultant

2 months ago

Foster City, United States Falcon Smart IT (FalconSmartIT) Full time

Job Title: Digital Marketing Consultant

Location: On-Site (Foster City, CA )

Job Type: Full-Time



Job Description

:Primary (Must have skills)

* Digital Marketing Program – (GMP, GA, GTM and SEO role

)· GMP Roles and Responsibilities

:· Strong experience in Digital marketing, Google Analytics, GTM, Google ads, SEO, Pay per click analysis, KPIs tracking, data analysis, strong communication

.· Excellent in Analysing performance data and optimized campaigns for better performance

.o Analytics strateg

yo Analytics dashboarding skill

so Apart from GA4 and GTM, Tools like hotjar, SiteInprove et

c· Executed tests, collected, and analysed data and identified trends and insights to achieve maximum ROI

.· Experience in Monitoring competitors’ activity to identify any new strategies that may affect business goals

.· Successfully developed and implemented digital marketing campaigns across a variety of social media channels to drive growth and customer engagement

.· Well designed and implemented SEO and PPC strategies to increase brand visibility and website traffic

.· Collaborated with team members to develop effective strategies to optimize website user experience and maximize conversions


.
· SEO roles and responsibilitie

s:· Conducting market research to better comprehend prevailing consumer behaviour

s.· Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent output

s.· Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective client

s.· Affiliated marketin

g.· Experience in SEO efforts and conversion funnels to generate monthly unique visitors and in monthly revenu

e.· Designed, implemented and optimized retargeting ads using Facebook and AdWords to improve the visitor conversio

n.· Planned and performed keyword research, in SE

O.· Implemented A/B testing framework for SEO purposes for all content, which improves ranking. Been a part of the launch of a campaign for a new produc

t.· Created a holistic paid acquisition strategy which improves RO

I.· Collect A/B testing data to improve campaign performance, leading to avg improvement (campaign start to campaign en

d)· Email marketing strategy for product based on user engagement to increase the revenu

e.· Conducting market research to better comprehend prevailing consumer behaviour

s.· Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent output

s.· Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective client

s.· Managed Social media campaigns and reviewed all website content to optimize i

t

. · Qualification

s:· 8-10 years' experience working in a marketing or related rol

e.· Experience managing marketing email campaign

s.· Experience with Marketo or similar marketing automation syste

m.· Familiarity with Salesforce or any other similar CR

M.· Demonstrated experience working in an analytics/data-driven role


s.