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Paid Search Manager

3 months ago

Culver City, United States Planet Interactive Full time

Planet Interactive is looking for an Paid Search Manager to join our well known Fortune 500 client on a 12-month contract. This role will be 40 hours per week and will work a hybrid schedule, onsite 3 days per week, from their Culver City office.

Paid Search Manager Responsibilities:

  • Hands-on management of Americas search engine marketing program, from planning to tactical execution.
  • Sets up, launches, tracks and scales campaigns on Google and Bing including text and Google shopping (PLA) ads.
  • Tracks cost, demand and revenue performance against weekly and quarterly goals, and optimizes to improve value based on performance
  • Stays ahead of the latest developments in the search engines, digital marketing landscape, and industry tools.
  • Evaluates opportunities against financial goals and brand fit, testing as appropriate.
  • Recommend and execute on new tests and beta opportunities
  • Provides analytical support with our Data Sciences team on campaign performance


Paid Search Manager Skills:

  • Strong hands-on experience with search engine marketing, bid management systems
  • Strong direct response marketing experience, being able to demonstrate ways to optimize to achieve a balance between revenue and cost goals.
  • Problem solver. Ability to find areas of opportunity by looking at data, and also to tell stories based on results in the data.
  • Experience with account re-organization and full understanding of how to best segment keywords, match types and audiences.
  • Knowledge and experience managing Google Shopping/Product Listing Ads preferred
  • Data driven and passionately analytical, Excel power user
  • Comfortable with ambiguity, and able to work well independently as well as part of a cohesive, high performing team
  • Highly motivated with ability to thrive in a fluid, demanding, fast-paced environment
  • Attention to detail with strong organizational and time management / prioritization skills


Paid Search Manager Qualifications:

  • 5+ years experience in Paid Search performance marketing programs
  • Experience managing and optimizing product feeds highly preferred
  • Outstanding verbal and written communications
  • Experience working with a global brand preferred
  • Google AdWords certification and experience with Bing Ads preferred
  • Marin (preferred), Adobe, Doubleclick or Kenshoo bid management system experience - Bid Management Platforms
  • Spanish, Portuguese or French language skills not required but would be advantageous


Education: Bachelor’s Degree Required