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Paid Media Marketing Manager, Amazon Music

1 month ago

Culver City, California, United States Amazon Full time
About the Role

We are seeking a highly skilled Paid Media Marketing Manager to join our Amazon Music Performance Marketing team. As a Paid Media Marketing Manager, you will be responsible for driving WW growth and awareness for Amazon Music Podcasts through strategic planning, execution, and optimization of paid media campaigns.

Key Responsibilities
  • Develop and execute new Paid Media initiatives across multiple channels to drive customer acquisition and build awareness for Amazon Music Podcasts
  • Embrace a test-and-learn approach, scaling strategies, and exploring expansion opportunities
  • Plan, activate, optimize, and manage search media buys aligned with brief, customer journey, and audience insights
  • Establish automated reporting and optimization processes. Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained
  • Manage relationships with key partners in the digital marketing ecosystem (DSPs and Social platforms)
  • Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality
  • Partner with strategic cross-functional teams to support GTM plans and drive transparency and education in insights derived from Paid Media
Requirements
  • 4+ years of ROI-focused digital marketing experience in a consumer-facing technology organization, including the strategic management and hands-on execution of paid media channels (Display, Paid Social, etc.)
  • Experience managing multi-million dollar paid media budgets
  • Experience building, executing, and scaling marketing programs across multiple international markets
  • Advanced Microsoft Excel skills, including the ability to work with large data sets
  • Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible
  • High attention to detail, across both business and technical domains
Preferred Qualifications
  • 3+ years of performance marketing experience for consumer technology product or service
  • Experience in the entertainment, media industry, and/or subscription business
  • Direct, hands-on experience with Google Demand Gen, YouTube, DV360, Amazon Display Ads, and other DSPs, Social media channels WW (Meta, Pinterest, Snap, Reddit, etc.)
About Amazon

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/disability-accommodations/

Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.

Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.