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Paid Search Specialist
1 month ago
Brio Water Technology, Inc. is North America's most diverse global distributor of drinking water products. Our product line consists of up to 21 different drinking water categories, from high-end water coolers to our durable, reusable Geo sports bottles. It is Brio Water Technology, Inc.'s mission to create sustainable, eco-friendly products that reduce the carbon footprint and provide safe clean drinking water for people around the world
We are looking for an experienced Paid Search Specialist to join our team. In this role you will be responsible for developing and executing ecommerce PPC strategies that drive high-quality traffic to achieve monthly sales goals. You’ll be managing campaigns with six-figure average monthly ad spends across Google PMAX/Shopping, Search, YouTube, Display/Video, Bing Ads, etc.
Key Responsibilities:
- Manage large-scale paid search, shopping, & video campaigns across multiple ad platforms including but not limited to: Google Ads, Bing Ads, YouTube and Criteo.
- Collaborate daily with cross-functional teams to plan and develop comprehensive strategies to drive new user acquisition and product sales to meet monthly goals.
- Assure conversion tracking is QA’d within the platforms to track all pertinent events within the sales funnel.
- Analyze bids for SKUs, keywords, day parts, devices, demographics, and location targeting.
- Continuously monitor and improve search term mapping, ad relevance, expected CTR, and landing page experience through A/B testing.
- Collect and analyze campaign performance data, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
- Compile weekly, monthly, and lifetime reports with key performance metrics to quantify results and develop recommendations for growth and improvement
- Stay current on digital marketing best practices, search engine advertising policies, search engine algorithm updates and industry wide e-commerce trends
Qualifications and Skills:
- A comprehensive understanding of the Google Ads auction, general advertising ecosystem, best practices, bid and optimization strategies, and campaign objectives.
- 3+ years of experience with Google Ads budgets exceeding $600K annually.
- Experience with Google Analytics and Tag Manager, ability to flag issues/errors and help troubleshoot.
- Experience managing feeds and setting up Google Merchant Center for ecommerce.
- Microsoft Excel proficiency – you’re comfortable executing VLOOKUPs, Text-To-Columns, concatenations, conditional formatting, ROI analyses etc.
- Adapts quickly to changing circumstances demonstrating flexibility and an open attitude towards new approaches and strategies.
- Certification in Google Ads and/or other relevant digital marketing certifications is a plus.
- Bachelor’s degree or equivalent preferred.
Benefits/Perks:
We believe in recognizing and rewarding our employees for a job well done. We offer growth potential for motivated individuals, competitive compensation, and a comprehensive benefits package, including:
- Medical
- Dental
- Vision
- 401(k) Retirement Plan
- Paid Vacation Time
- Paid Holidays
- Life Insurance
Why work here?
“Our brand name is everywhere, and helping others get safe clean drinking water improves the quality of their lives. Customers love our product”
How to Apply:
Interested candidates are invited to submit their resume and cover letter. We will contact you shortly if we decide to move forward with your application.
Equal Opportunity Employer:
Brio Water Technology, Inc. is an equal opportunity employer. We encourage candidates from all backgrounds to apply.
Join us at Brio Water Technology Inc., where innovation and attention to detail are at the forefront of what we do. This role is an excellent opportunity for an ambitious individual looking to make an impact in the field of water services and marketing, with the passion to grow their career in an organization ready to grow with you.
