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Brand Designer

3 months ago

Grand Rapids, United States Insight Global Full time

Job Description

  • Develop and execute global brand campaigns, integrating design, film, photography and copy.
  • Create overarching creative concepts and campaign narratives for seasonal product launches and brand activations.
  • Create and craft social campaigns that grab and hold attention through type and graphic animation.
  • Build design systems in both static and motion formats to be applied across web, social media, collateral, in-store POP, vendor and influencer toolkits.
  • Create unique brand identities, packaging, logos and on-screen graphics.
  • Define and clearly articulate aesthetic direction for individual marketing campaigns.
  • Work with Art team to create the visual style of seasonal photo and video productions.
  • Build and present design decks from creative sketches to final toolkits.
  • Evolve and apply graphic brand standards across a wide variety of media including digital, social, dotcom, signage and retail display. Responsible for managing the design and print production of retail and sales material.
  • Organize all necessary artwork and mechanicals for release to vendors.
  • Ensures all aspects of final graphics are delivered on time, on budget, and in a manner that represents the brand authentically.


Knowledge, Skills and Abilities Required

  • Bachelor’s degree in graphic design, art direction or equivalent experience
  • 5+ years of experience developing striking visual identities, motion graphics and key art at a creative/branding agency or design-led consumer brand.
  • Expert-level proficiency in Photoshop, Illustrator, InDesign, Adobe Creative Suite.
  • Highly proficiency in After Effects and Adobe Premiere
  • Strong skill in layouts, typography, design systems, composition, color, visualization, mood boards, brand guidelines, user journeys and graphic design fundamentals
  • The ability to communicate conceptual vision through mood boards and storyboarding.
  • Uses consumer insights, behaviors, mindsets, rituals and context to help craft holistic design systems.
  • Ability to develop graphic concepts and research design trends that communicate clearly to the customer.
  • A strong understanding of digital marketing and design principles
  • On-set production experience
  • Experience developing less experienced talent and directing freelancers.
  • Knowledge and understanding of digital, print and production processes.
  • Ability to work autonomously as well as be part of a team.
  • Ability to present ideas with clarity and conviction.
  • Good project and time management skills, and attention to detail while simultaneously managing multiple projects.

Working Conditions

Hybrid 3 days a week onsite. 2 days remote. Some travel may be needed.


Salary: 100-120k