Marketing Communications Specialist

5 days ago

Maple Grove, United States Teleflex Full time
Expected Travel: Up to 25%

Requisition ID: 11417

About Teleflex Incorporated

As a global provider of medical technologies, Teleflex is driven by our purpose to improve the health and quality of people’s lives. Through our vision to become the most trusted partner in healthcare, we offer a diverse portfolio with solutions in the therapy areas of anesthesia, emergency medicine, interventional cardiology and radiology, surgical, vascular access, and urology. We believe that the potential of great people, purpose-driven innovation, and world-class products can shape the future direction of healthcare.

Teleflex is the home of Arrow, Barrigel, Deknatel, QuikClot, LMA, Pilling, Rüsch, UroLift and Weck – trusted brands united by a common sense of purpose.

At Teleflex, we are empowering the future of healthcare. For more information, please visit teleflex.com.

Interventional - The Interventional business unit at Teleflex offers innovative medical devices that are used to diagnose and treat coronary and peripheral vascular diseases. We place a strategic emphasis on complex coronary and peripheral interventions, vascular access, bone access, specialty biologic treatments and cardiac assist. Our current Interventional products include a broad range of clinically relevant solutions, such as our GuideLiner and Turnpike Catheters, AC3 Optimus Intra-Aortic Balloon Pump and OnControl Powered Bone Access System. With a strong R&D footprint and pipeline, our fast-growing Interventional business unit is poised to continue the development of new technologies to serve critically ill patients for years to come. Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients’ lives.

Position Summary

Develops and implements the marketing communications plans and associated projects in support of the Interventional Cardiology/Radiology Strategic Business Unit under the direction of others. The Specialist will partner with key stakeholders—as well as cross-functional teams and agency partners--to develop and execute integrated/multi-channel marketing communications plans that support growth objectives, engage target audiences, and drive sales.

Principal Responsibilities

For assigned BU franchises/product areas, serve as MarCom point in the development, creative direction, and on-time, on-brand execution of the following:

  • Marketing Communications strategies and tactics in support of new products launches and continuation campaigns
  • Trade show and event strategy planning, promotion and associated deliverables
  • Public Relations efforts (e.g., press releases) and internal (Investor Relations) and external (i.e., agency) coordination of distribution and media outreach
  • Digital Marketing efforts (e.g., corporate site and microsite content, social media campaigns, email marketing) promoting brand and product
  • Spec Sheets, Videos, Brochures, Presentations, Case Studies, Direct Mail, Email Blasts
  • Measurement and reporting

For Assigned Areas Of Responsibility, Manage Or Provide

  • Message development
  • Copywriting and editing of product-related content in accordance with current, approved product claims and style guidelines
  • Compliance with document control and change management processes
  • Compliance with corporate brand guidelines
  • Understanding of and compliance with legal and regulatory guidelines
  • Management and maintenance of creative assets and source files
  • Vendor management, including creation of briefing documents, procurement of statements of work, budget management, and invoice processing
  • Marketing communication budget level initiatives
  • Effective relationships with professional societies
  • Liaison with Corporate Brand marketing

Key Relationships / Interfaces

  • Business Unit President
  • Vice President of Global Marketing
  • BU Product and Marketing Managers
  • Marketing Communications Team Members
  • Corporate Communications
  • International Marketing Communications
  • Regional Marketing
  • Sales
  • Finance
  • QA/RA Department
  • Research & Development
  • Legal
  • External Suppliers

Education / Experience Requirements

  • 2+ years of medical device, biotechnology, or pharmaceutical communications experience
  • Bachelor’s Degree (BA/BS)
  • Strong computer skills, especially MS Excel, Word, and PPT; Adobe Creative Suite experience; digital marketing experience

Specialized Skills / Other Requirements

  • Superior writing, editing, and presentation skills
  • Ability to translate complex concepts and market needs into clear and compelling communications platforms and deliverables
  • Detail and deadline orientation
  • Solid decision making and project management skills
  • Ability to prioritize and manage multiple projects in a fast-paced environment from concept through development, review and implementation
  • Strong collaboration, problem solving and critical-thinking skills
  • Ability to formulate and manage project budgets
  • Ability to build trust and work collaboratively in a matrixed environment
  • Ability to work creatively within the constraints of a regulated industry
  • Understanding of overall healthcare environment/landscape

Working Conditions / Physical Demands

TRAVEL REQUIRED: 10-15%

Working Environment

☒ Office/Professional ☐ Plant/Manufacturing ☐ Remote/Field ☐ Laboratory

At Teleflex, we follow a comprehensive hiring process. We do not accept unsolicited resumes from agency recruiters or 3rd party firms. We do not make unsolicited job offers. We do not ask for money or require equipment purchase up-front.

Teleflex, Inc. is an affirmative action & equal opportunity employer. D/V/M/F. Applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status. If you require accommodation to apply for a position, please contact us at: 877-880-8588 or Talent@Teleflex.com.

Teleflex, the Teleflex logo, Arrow, Barrigel, Deknatel, QuikClot, LMA, Pilling, Rüsch, UroLift and Weck are trademarks or registered trademarks of Teleflex Incorporated or its affiliates, in the U.S. and/or other countries.

2024 Teleflex Incorporated. All rights reserved.

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