Demand Generation Manager

1 week ago

Maple Plain, United States Proto Labs, Inc. Full time
Be yourself at Protolabs Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are an equal opportunity employer, and we are committed to building a diverse team that feels they are valued in the workplace. So do you feel you do not meet every single requirement but still intrigued? We encourage you to still apply You can help make our company even better. We do not discriminate based on race, color, national origin, sexual orientation, gender, age, mental or physical ability, or any way you represent yourself. We strongly believe diversity makes for more successful teams. Why Protolabs? We are the leaders in digital manufacturing. We hire doers, makers, and creative thinkers who tackle our roles with an entrepreneurial spirit. Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds. We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what we do. It‘s our people who fuel our creativity and make our culture feel like home.
Join our team as a Sr Demand Generation Manager
This is a hybrid role being onsite in Maple Plain, MN on Tuesday & Wednesday.
The Sr Demand Generation Manager is responsible for developing and overseeing the demand generation strategies that build relationships with our customer for the Americas region. This critical role has accountability to identifying, implementing and managing regional activities, sales enablement and technology and automation advancements to promote brand awareness and drive customer acquisition, lifecycle selling and retention efforts. In this role, the Sr Manager leads a team of Demand Gen and Marketing Operations specialists. This strategic leadership position balances high-level planning with tactical execution, focusing on achieving key performance indicators and effective collaboration with sales, revenue operations and marketing teams.
What you‘ll do:Strategic Planning & Execution:
  • Define and implement the demand generation strategy, prioritizing regional growth in customer acquisition, cross-selling and brand awareness.
  • Establish Account Based Marketing (ABM) strategies to target, nurture and convert prioritized industry and key accounts.
  • Develop lifecycle marketing strategies that results in customer cross-selling and conversion.
  • Utilize and maximize technology, automation and tools to optimize marketing efficiencies, customer reach and enhance customer experience across channels.
  • Leverage global brand strategies to align with regional brand initiatives, ensuring cohesive messaging across campaigns and a strong regional presence.
  • Collaborate with product marketing to incorporate launches and key messaging into regional demand generation strategy.
Performance Management & Goal Setting:
  • Establish team goals and KPIs, managing and monitoring ongoing performance to ensure regional demand generation team is aligned to growth targets.
  • Partner closely with the Americas marketing and sales teams to ensure goals are clear, measurable, and contribute directly to broader organizational objectives.
  • Work with Revenue and Sales Operations to ensure marketing strategies are aligned to sales growth strategies and targets.
Event and Campaign Management:
  • Oversee the planning and execution of America Region events, webinars and tradeshow opportunities ensuring alignment with demand generation and marketing objectives.
  • Serve as marketing point with sales, sales ops, sales enablement and revenue ops fostering alignment on campaign planning and priorities.
Budget & Performance Analysis:
  • Manage and optimize the America demand generation budget, focusing on ROI and aligning spending with campaign and channel performance insights.
  • Analyze marketing analytics, making data-driven decisions to adjust strategies and optimize results.
Cross-Functional Collaboration:
  • Work closely with regional sales, marketing peers and global brand teams to maximize campaign impact and ensure alignment with global goals.
  • Act as a bridge between America demand generation needs and the global company strategy, providing feedback and insights to drive continuous improvement.
  • Perform other duties as assigned.
What it takes:
  • Bachelor‘s Degree in Marketing or Business fields.
  • 8+ years in marketing, at least 2 years with Demand Generation responsibilities.
  • Minimum of 3 years managing a team.
  • Proven experience in demand generation or regional marketing, with expertise in marketing automation and technology, ABM and sales enablement.
  • Demonstrated success in developing demand generation strategies that yield significant revenue and lead growth.
  • Strong leadership skills with experience in building, mentoring, and managing high-performing teams.
  • Exceptional analytical and budget management skills, with the ability to track and measure campaign impact effectively.
  • Excellent communication skills, with experience working cross-functionally and collaboratively in global settings.
  • Strategic and adaptable, with a keen understanding of complex problem solving.
Preferred Qualifications:
  • Experience with Salesforce and Pardot.
  • B2B/Manufacturing experience.
What‘s in it for you?
  • We offer a competitive total compensation package
  • In addition, we offer competitive benefits including but not limited to:
  • Health Insurance: Traditional OR High Deductible plan
  • Flexible Spending Accounts
  • Health Savings Account (including employer contributions)
  • Dental and Vision
  • Basic and Supplemental Life Insurance
  • Short-Term and Long-Term Disability
  • Paid caregiver leave
  • You will receive PTO + Holiday Pay + Volunteer Hours
  • 401k with company match and immediate vest
  • Employee Stock Purchase Program with a 15% discount
  • And More
Proto Labs maintains ITAR-compliant operations in all of our United States based facilities. Due to ITAR regulations, this role is only open to U.S. Citizens, lawful permanent residents (green card holders) or foreign nationals granted refugee or asylee status. Individuals with temporary visas (e.g. E, F-1, H-1, H-2, L, B, J, TN or OPT) are not eligible for hire in this role. Proto Labs, Inc. is an Affirmative Action / Equal Opportunity Employer Physical Demands: While performing the essential duties of this job, the employee is regularly required to sit; use a computer keyboard, monitor and mouse, telephone and printer; reach with hands, and arms, talk, see and hear. The employee is occasionally required to stand, walk, stoop or kneel and must occasionally lift and/or move up to 25 pounds.Work Environment: Indoors (A/C); nonsmoking; the majority of this job function is performed in an office setting requiring normal safety precautions. However, there may be job duties that require the employee to spend time in the manufacturing areas exposed to machinery and noise; eye protection occasionally required. Occasionally works in outside weather conditions. Occasionally works near moving mechanical parts and in high, precarious places and is occasionally exposed to wet and/or humid conditions, fumes or airborne particles, toxic or caustic chemicals, risk of electrical shock and vibration. The noise level in the work environment is usually quiet to moderate.

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