Sales Development Representative

3 weeks ago

Charlotte, United States SPI Products Full time

Company Description

SPI Products is an established owner operator investment firm focused on branded niche plastics companies. Our companies produce a wide variety of products servicing many industries across the globe, including the dental, medical, sports, bar and restaurant supply, packaging, and heavy equipment industries.


Position Summary

The primary focus of this role is to handle the inside sales and customer service functions related to the Snap Decking product line. Snap Decking is a line of light penetrating composite decking used in the marine construction industry. The responsibilities include generating leads, following up with current customers, assessing potential leads and arranging meetings through phone calls or virtual platforms to secure new business opportunities. A crucial aspect of this position involves driving revenue growth by actively engaging with existing and prospective customers, understanding their requirements, and providing excellent customer service.


Essential Duties And Responsibilities


Additional duties and responsibilities may be assigned as necessary.


  • Daily Customer Calls & Prospecting (50%): Utilize a provided list of customers to contact each of them on a quarterly basis.
  • Complete 15-20 calls per day to build and manage current customer needs.
  • Maintain accurate and up-to-date records for all customer interactions, leads and sales activities using a CRM.
  • Identify and prospect potential customers through cold calling, campaigns, and social media platforms.
  • Conduct research to identify key decision makers within other target companies.
  • Qualify leads by understanding customer needs, budgetary constraints, and timelines.
  • Consult with prospects to assess their business objectives, discuss the value proposition of the Snap Decking line and align them with their specific needs.
  • Collaborate with the marketing team to develop targeted campaigns and strategies aimed at driving lead generation.
  • Ensure that all quotes, proposals, special pricing, and paperwork are prepared in a timely manner.
  • Continuously seek feedback from field sales reps and stakeholders to identify areas for improvement.



  • Customer Service (20%): Develop superior customer service relationships with prospects.
  • Handle incoming customer calls, emails, chats or messages promptly and courteously.
  • Address customer inquiries and assist them with product information, order status, pricing, warranty questions or submittals and other concerns they may have.
  • Accurately record and track customer interactions, issues, and resolutions in the CRM system.
  • Always maintain a positive and empathetic attitude toward customers, ensuring high customer satisfaction.
  • Offer appropriate solutions and alternatives to customers while ensuring company policy and procedures are always followed.
  • Nurture and maintain relationships with existing customers to ensure repeat business and customer satisfaction.



  • Monthly Reporting (10%):
  • Prepare monthly reports that include details on sales activities, such as the number of sales calls made, meetings conducted/initiated.
  • Provide explanations and insights on monthly sales performance, highlighting any notable trends or deviations from targets.
  • Maintain and update the account business plan monthly, ensuring it aligns with the company’s overall sales and business objectives.
  • Track and report on KPIs for sales revenue, customer acquisitions rate, customer retention rate and average deal value.
  • Communicate any challenges or barriers that may be impacting sales performance and propose solutions or strategies for improvement.
  • Continuously monitor and review the effectiveness of the monthly reporting process, making any necessary adjustments or improvements needed.



Required Skills & Qualifications


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Education and Experience:


  • 1-3 years sales experience, within the construction or marine industry preferred.
  • Bachelor’s degree or equivalent work experience.



Specialized Skills and Experience:


  • Ability to build and maintain relationships with targeted customer base.
  • Successful salesperson, comfortable in complex multi-decision maker environment.
  • Proven ability to cold call, and secure sales/opportunities on targeted list.
  • Keen attention to detail.
  • High level of self-motivation.
  • Exceptional written and oral communications skills.
  • Strong organizational and time management skills.
  • Strong interpersonal skills.
  • Intermediate to advanced knowledge of Microsoft Office Programs (Outlook, Word, Excel, PowerPoint) and use of presentation tools. Intermediate knowledge of and functional proficiency in Salesforce preferred.
  • Team cooperation - maintain a positive, cooperative attitude with all employees of SPI Products and all customers.




Travel Requirement:


  • Approximately 10%



Salary $50k to $80k year 1 including commission.

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