Social Media Marketing Specialist

1 week ago

Louisville, United States Hill Transportation & HTI Logistics Full time

Are you passionate about social media and looking to make an impact in the transportation industry? Hill Transportation, Inc is seeking a creative and driven Social Media Specialist to join our dynamic team


What you will do:

- Strategy Development: Create and execute a comprehensive social media strategy aligned with the company’s marketing goals and objectives.

- Content Creation: Develop, curate, and schedule engaging content (text, images, video) for various social media platforms including Facebook, LinkedIn, Instagram, X and more.

- Community Management: Monitor, respond to, and engage with our audience across all social media channels in a timely and professional manner.

Customer Engagement: Foster strong relationships with customers through proactive social media engagement, responding to inquiries, addressing feedback, and initiating conversations to build a loyal online community.

- Driver Recruitment: Develop and implement social media campaigns specifically targeting potential driver recruits. Create engaging content that highlights the benefits of working with our company and showcases driver success stories.

- Analytics and Reporting: Track, analyze, and report on social media performance using analytics tools. Provide insights and recommendations for improvement.

- Campaign Management: Plan and execute social media advertising campaigns to increase brand awareness, drive traffic, and generate leads.

- Industry Trends: Stay up-to-date with the latest social media best practices, trends, and technologies. Monitor competitor activities and industry developments.

- Collaboration: Work closely with the marketing team, graphic designers, and other departments to ensure cohesive brand messaging.

- Crisis Management: Handle any social media crises with a calm and strategic approach, ensuring minimal impact on the brand’s reputation.

- Compliance: Ensure all social media activities comply with industry regulations and company policies.

What we’re looking for:

- Experience: 1-2 years of experience in social media management, with a proven track record of successful social media campaigns.

- Industry Knowledge: Experience in the transportation industry and driver recruiting is highly preferred.

- Education: Bachelor’s degree in Marketing, Communications, or a related field, is preferred but not required

- Proficient in social media platforms (Facebook, LinkedIn, Instagram, X, etc.)

- Strong copywriting and editing skills

- Excellent communication and interpersonal skills

- Familiarity with social media management and analytics tools

- Creative thinking and problem-solving abilities

- Ability to work independently and as part of a team

- Strong organizational skills and attention to detail

- Technical Skills: Basic graphic design skills (Adobe Creative Suite, Canva) are a plus.


Ready to take your social media career to the next level? Apply now by sending your resume, cover letter, and a portfolio of your work to smiles@hilltrans.com with the subject line “Social Media Specialist Application”

Hill Transportation, Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Bring your creativity and expertise to Hill Transportation, Inc. and help us revolutionize our social media presence Apply today

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