Social Media Strategist

4 weeks ago

Louisville, United States Acro Service Corporation Full time
Job DescriptionJob Description

We are seeking an Social Media Strategist to join the company, a premier supplier, in Louisville, KY USA While working in this clean, not climate-controlled facility you will have the opportunity to be directly involved in the evolution of the industry. Come work for a company that has been consistently recognized among the Best & Brightest Companies to Work For. Immediate interviews are available, apply today

Essential Responsibilities

Content Strategy:

  • Work with Advertising Senior Manager and Advertising Director to establish a framework and approach for content creation coming out of The Grind team, daily operating rhythm
  • Collaborate with wider teams to ensure content approach supports and aligns with other content efforts
  • Develop content playbook with The Grind team members that will drive content focus across brands and products
  • Support channel strategy that aligns with content areas of focus

Content Creation:

  • Support Advertising Senior Manager and Advertising Director in the creation of content for in-home setting and at studio
  • Assist in curating content that helps emphasize our content areas of focus
  • Identify and present trends to the team for content ideas that are relevant to our brand(s) Social Listening
  • Establish listening pillars and framework that can be scaled across other brands and products
  • Increased ownership of social listening platforms to glean insights across digital environments
  • Review relevant conversations that can influence/impact our content creation efforts
  • Educate the wider team on relevant trends in culture and media

Reporting:

  • Lead the development of monthly reports that track metrics across the following areas:
  • Brand conversations by channels
  • Sentiment analysis
  • Overall conversation volume and mentions
  • Monthly review of competitive results in:
    • Volume
    • Sentiment
    • Quarterly deep dives that analyze:
    • Performance trends
    • Owned channel review
    • Paid Social performance media implications
    • Competitive review
    • Wins/accomplishments
    • Recommendations

Qualifications/Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related discipline
  • 5+ years of proven experience as a social media strategist or a similar role, with a track record of successful social campaigns.
  • Good understanding of social media KPIs
  • Excellent knowledge of all social media platforms and other social media best practices
  • Critical thinker and problem-solving skills
  • Understanding of SEO and web traffic metrics
  • Exceptional writing skills and creativity, creating engaging, persuasive content
  • Strong written and verbal communication skills
  • Ability to problem-solve and work within a cross-functional environment
  • An ability to identify target audiences’ preferences and cultural themes to help build content to meet them

Desired Characteristics

  • Creativity, tech-savvy, analytical, audience focused vision

The Company is an Equal Opportunity Employer and is committed to creating an equitable and inclusive environment for all.

Company DescriptionWith almost four decades of experience as a proven industry leader, Acro continues to be consistently recognized among the Best & Brightest Companies to Work for in the United States. As an international professional services firm with deep expertise in consulting and staff augmentation offering a variety of solutions including MSP, VMS, RPO, HRO (and more), Acro operates across North America, Europe, and Asia from over 30 locations. Acro’s client portfolio includes some of the most well-known names in business and provides services across all verticals including technology, aerospace, energy, automotive, government, and manufacturing. To learn more, please visit www.acrocorp.com.Company DescriptionWith almost four decades of experience as a proven industry leader, Acro continues to be consistently recognized among the Best & Brightest Companies to Work for in the United States. As an international professional services firm with deep expertise in consulting and staff augmentation offering a variety of solutions including MSP, VMS, RPO, HRO (and more), Acro operates across North America, Europe, and Asia from over 30 locations. Acro’s client portfolio includes some of the most well-known names in business and provides services across all verticals including technology, aerospace, energy, automotive, government, and manufacturing. To learn more, please visit www.acrocorp.com.

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