Influencer Marketing Specialist
2 weeks ago
Our marketing agency client is seeking an Influencer Marketing Coordinator to join their team.
Responsibilities:
- Coordinating and assisting in development of presentations for clients and new business.
- Sharing influencer opportunities with account teams
- Managing a network of influencer contacts
- Prepping PowerPoint decks for pitches and collaborating with account teams.
- Conducting influencer research and provide recommendations/influencer bios
- Developing influencer briefs and understand the factors that drive influencer costs
- Reviewing influencer content against briefs and FTC requirements
- Monitoring influencer accounts to ensure posts go live at agreed upon time.
- Gathering metrics for completed posts via Tagger or Activate/Impact
- Contributing to and presenting program recap decks with program overviews, influencer metrics, screenshots and learnings
Experience:
- 2+ years in Advertising, Communications, Marketing, or PR working with Influencers across multiple platforms across sectors.
- Experience working with influencers on Snapchat, Instagram, and YouTube
- Established proficiency with influencer tools including Tagger and Activate/Impact
- Conducted influencer vetting to ensure influencers meet the program requirements, do not have competitor relationships and are aligned with brand equity
- Understands and can speak about the difference between paid, earned, shared, and owned media and how all work together for a client’s campaign.
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