Web Optimization Specialist

4 weeks ago

Boston, United States 24 Seven Talent Full time

Optimization Specialist


The Optimization Specialist will:

  • Analyze performance data to optimize landing pages, lead generation forms, cross-channel CTAs, and purchase funnels to increase eCommerce conversion rates and drive marketing-qualified leads for our sales team.


Primary duties and responsibilities include:

  • Develop and implement data-driven conversion rate optimization strategies to improve campaign performance and increase conversion rates.
  • Monitor and analyze website performance
  • Generate reports and present findings to leadership team, highlighting key performance indicators and opportunities for optimization.
  • Collaborate with cross-functional teams to implement optimization strategies, including marketing, design, and development.
  • Conduct qualitative and quantitative research to gain insights into user behavior and identify areas for improvement.
  • Design and execute A/B and multivariate tests to optimize website elements, user flows, and conversion funnels.
  • Work closely with the Sr. Director of Marketing and other senior leaders as a key voice in driving growth


We a looking for someone who is:

  • A creative and strategic thinker with a passion for generating new ideas
  • Data-driven and detail oriented with a love of measuring and reporting on outcomes
  • An independent self-starter with the initiative to take ownership of projects
  • Enthusiastic, curious and excited to join a collaborative supportive team


Qualifications include:

  • 5+ Years Experience in digital marketing/e-commerce
  • Experience in Conversion Rate Optimization and/or Web Analytics required
  • Strong data analytics and reporting skills required
  • Expertise with testing and optimizing responsive websites, landing pages, and other digital assets
  • General knowledge in user behavior/research
  • General knowledge of UX/UI design
  • Experience in A/B testing required
  • Strong written and verbal communication/presentation skills
  • Proficient with website CMS and CRM interfaces, such as WordPress, HubSpot, and Salesforce
  • Experienced with Google Tools (Analytics, Tag Manager, Search Console), SEO Tools (e.g. SEM Rush), HubSpot, and A/B testing tools

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