Web3 Influencer Marketing Manager

2 weeks ago

New York, United States BlockApps Full time

Company Overview:


BlockApps blockchain provides the easiest way to trade real-world assets. Our mission is to drive adoption of the next billion blockchain users by giving them access to rare and valuable things. As pioneers in the field, we helped launch Ethereum and have secured over $50 million in investment.


The ideal candidate will be a blockchain enthusiast with a proven track record of marketing, GTM, and influencer partnering experience.


Roles & Responsibilities:


1. Influencer Partnership Development


  • Identify, recruit, and manage relationships with key influencers and thought leaders in the blockchain and Web3 communities.
  • Develop and execute influencer marketing strategies that align with our brand’s vision and business goals.


2. Campaign Management


  • Plan and coordinate marketing campaigns that integrate influencer collaborations, ensuring they are creative, measurable, and impactful.
  • Monitor campaign progress and make adjustments as needed to maximize effectiveness.


3. Content Collaboration


  • Work closely with influencers to co-create content that promotes our platforms and services, ensuring that all content is on-brand and optimized for engagement and conversion.
  • Coordinate with the marketing team to ensure that influencer content is integrated with broader marketing initiatives.


4. Performance Metrics and Reporting


  • Define key performance indicators for influencer campaigns and measure success based on relevant metrics such as engagement rates, reach, and ROI.
  • Provide regular reports on campaign results, insights, and recommendations for future strategies.


Required Skills:


  • Proven experience in influencer marketing, partnership management, or related field, ideally within the blockchain or technology industries.
  • Strong understanding of the blockchain and Web3 ecosystems, with the ability to identify key players and potential influencer partnerships.
  • Excellent communication and interpersonal skills, capable of building strong relationships with influencers and internal stakeholders.
  • Ability to manage multiple projects simultaneously, with an eye for detail and a commitment to creating high-quality work.


Qualifications:


  • Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
  • At least 2 years of experience in digital marketing, with a focus on influencer marketing or social media management.
  • Personally built up an audience of at least 50k+ followers.
  • Experience in the blockchain or cryptocurrency industry is highly desirable.
  • Crypto-native – you know multiple DeFi protocols and NFT marketplaces, are familiar with major themes and sectors, and have basic knowledge of blockchain technology.


Join us in revolutionizing real-world assets for the next billion Blockchain users.

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