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Digital Marketing Specialist

2 months ago

Bedford, United States Creative Cove Inc. Full time

Our agency client, based in the Merrimack Valley region is looking for an onsite Digital Marketing Specialist with 3+ years' experience. Projects will include working with the marketing database, email, social media and advertising campaigns within multiple channels (Google, Facebook etc...) Experience with


Responsibilities

  • Develop and execute effective local SEO strategies for small business websites, including on-page optimization, technical SEO, keyword research, competitor analysis, and content strategy.
  • Conduct site audits, track and report SEO metrics, and identify opportunities for optimization.
  • Monitor and analyze site traffic and user behavior to identify trends, insights, and opportunities for improvement.
  • Plan and execute on SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Create, Launch, Manage, optimize, and organize PPC campaigns for clients, primarily in Google Ads
  • Collaborate closely with other departments to ensure the message and vision of the company are being communicated properly.
  • Design, build and maintain the agency's social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights.


Requirements and Education:

  • 2+ years' digital marketing experience.
  • Experience with Google Analytics, Google Search Console, and others.
  • Strong understanding of on-page optimization, technical SEO, keyword research, link building, and content strategy.
  • Ability to work independently and collaboratively in a fast-paced environment with an openness to providing and receiving team feedback.
  • Active team and client communications
  • Strong copywriting and copy editing skills
  • Proficiency with major digital marketing channels and social media tools (Google Ad Platform, Meta Business Suite, iContact, SocialPilot, HubSpot, etc). Paid social experience a plus.
  • Proficiency with photo and video editing tools (Canva, Adobe)
  • Strong knowledge of WordPress/Elementor.
  • Experience with managing and optimizing business listings such as Google Business Profile and Apple Maps Business Connect.
  • Excellent analytical, problem-solving, and communication skills.
  • Knowledge of HTML, CSS, and JavaScript as they relate to SEO best practices.