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Email Marketing Coordinator

2 months ago

Trumbull, United States Health Plan One Full time

HealthPlanOne's mission is to help people find the right health insurance at the right price, so they live healthier lives. We are committed to making the shopping process simpler. Our mission has never been more important than it is today.



The Email Marketing Coordinator will assist in the management of direct-to-consumer marketing, nurture, and retention programs across key channels, primarily Email and SMS.



Duties/Responsibilities:

  • Collaborate on building, segmenting, and deploying engaging email campaigns & messaging through our Email Service Provider (ESP), Maropost, or other ESP platforms.
  • Assist in creating and executing impactful SMS campaigns using Heymarket and Twilio or other SMS platforms.
  • Work with Email Marketing Manager to assist in designing and execute A/B tests to optimize the performance of Email and SMS campaigns.
  • Assist in analyzing test results and provide actionable insights to enhance overall campaign effectiveness.
  • Triage and manage customer replies from Trustpilot, Google Review, and Heymarket.
  • Forward relevant customer feedback to Sales and/or Customer Care teams for follow-up.
  • Assist with tracking and reporting analysis on campaign performance.
  • Assist in providing analysis and recommendations for campaign performance improvements.
  • Stay up to date on the latest techniques and best practices for lead acquisition and retention in the Insurance and Medicare space
  • Performs other related duties as assigned



Required Skills/Abilities:

  • Bachelor’s degree in marketing or communications
  • At least 1 year of digital marketing experience
  • Experience with Email Marketing and/or using an Email Marketing platform
  • Familiarity with Excel and basic analysis


Preferred Skills/Abilities:

  • Natural interest and aptitude in digital and direct response marketing
  • Intellectually curious and fast learner
  • Detail-oriented
  • Motivated, self-starter willing to contribute ideas and think beyond the task at hand


Physical Requirements:

  • Prolonged periods of sitting at a desk and working on a computer, typically in a cubicle environment (constant noise, fluorescent overhead lighting)


Our centers are consistent with CDC guidelines and align with local government orders pertaining to all Company physical locations in relation to COVID-19.



Equal Employment Opportunity (EEO) is a fundamental principle at HealthPlanOne, where employment is based upon personal capabilities and qualifications. HealthPlanOne does not discriminate because of actual or perceived sex, sexual orientation or preference, gender identity, gender, transgender, race, color, religion, national origin, creed, citizenship status, ancestry, age, marital status, pregnancy, childbirth or related medical conditions, medical conditions including genetic characteristics, mental or physical disability, military and veteran status, or any other protected characteristic as established by law. HealthPlanOne requires the necessary drug testing and background checks as part of our pre-employment practices. If you need assistance or an accommodation due to a disability, please contact us to request accommodation at accommodations@hpone.com