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Marketing Data Analyst

3 months ago

Brooklyn, United States Medical Mutual Full time

Note, this is a hybrid role in Brooklyn, Ohio; Ohio candidates preferred.


Responsibilities

Marketing Data Analyst III

Analyst owns from elements of campaign set up and reporting for all lines of business including set up of campaign web and phone tracking and results reporting. Assists to build segmentation, audience selection, testing strategies, execution of campaigns. Produces analysis to drive marketing decisions. Actively participates in maintaining vendor relationships.

  • Conducts marketing analysis and develops reporting processes.
  • Focuses on developing and executing repeatable processes to gauge campaign success and affect marketing decisions.
  • Handles ad hoc campaign execution and reporting.
  • Prepares monthly reporting and coordinates forecasting activity across marketing channels.
  • Assists in the development of segmentation, modeling, targeting, and testing capabilities.
  • Owns responsibility for operation and configuration of web analytics tools in support of campaign tracking and execution; interfaces with IT as needed to maintain and improve tool capabilities.
  • Presents project and campaign results, including discussions of key results and metrics, to appropriate audiences.
  • Conducts competitive intelligence research and shares reporting with internal stakeholders.
  • Performs other duties as assigned.

Senior Marketing Data Analyst

Owns campaign set up process and reporting from start to finish for all lines of business including set up of campaign web and phone tracking, assisting to build segmentation, audience selection, testing strategies, execution, and results reporting. Provides analysis to drive marketing decisions. Owns vendor relationships and actively works to supply vendors with needed information and works to further partnerships. Analyzes campaign results to provide recommendations with positive ROI implications.

  • Manages analytic and reporting processes including forecasting and reporting, designs testing plans, and ROI analysis.
  • Develops and presents campaign results that are technically sound, actionable, and consumable across the organization.
  • Develops segmentation, modeling, targeting, and testing capabilities.
  • Provides analytical support for initiatives within other departments.
  • Presents project and campaign results, including discussions of key results and metrics, to appropriate audiences, including senior management.
  • Orients, trains, and assists more junior level staff.
  • Actively conducts competitive intelligence research and incorporates learnings into reporting and campaigns and shares findings with key stakeholders.
  • Performs other duties as assigned.


Qualifications

Marketing Data Analyst III

  • Bachelor’s degree in business administration, marketing, statistics, or related field.
  • 3 years of experience as a Marketing Data Analyst or equivalent relevant experience in marketing statistical analysis.
  • Knowledge of decision trees, data mining, time series analysis, and marketing mix modeling.
  • Understanding of marketing campaigns and tracking.
  • Intermediate to advanced Microsoft Office skills.
  • Advanced database reporting skills.
  • Advanced SAS, SQL, or other analytical tools skills.
  • Basic model development skills.
  • Advanced Tableau skills.

Senior Marketing Data Analyst

  • Bachelor’s degree in business administration, marketing, statistics, or related field. Advanced degree preferred.
  • 5 years of experience as a Marketing Data Analyst or equivalent experience with marketing statistical analysis, data mining, segmentation, and modeling.
  • Certification in SAS, SPSS, R, or equivalent statistical analysis tools preferred.
  • Certification in Tableau or other Business Intelligence tools preferred.
  • Extensive knowledge of linear and non-linear regression, factor analysis, decision trees, data mining, time series analysis, and marketing mix modeling and the ability to apply advanced concepts.
  • Extensive knowledge of marketing campaigns and tracking.
  • Advanced database reporting skills.
  • Advanced SAS, SQL, or equivalent statistical analysis tools; familiarity with large, complex relational databases.
  • Advanced data visualization software (e.g., Tableau) skills.
  • Advanced model development skills.


Medical Mutual is looking to grow our team We truly value and respect the talents and abilities of all of our employees. That's why we offer an exceptional package that includes:

A Great Place to Work:

  • We will provide the equipment you need for this role, including a laptop, monitors, keyboard, mouse and headset.
  • Whether you are working remote or in the office, employees have access to on-site fitness centers at many locations, or a gym membership reimbursement when there is no Medical Mutual facility available. Enjoy the use of weights, cardio machines, locker rooms, classes and more.
  • On-site cafeteria, serving hot breakfast and lunch, at the Brooklyn, OH headquarters.
  • Discounts at many places in and around town, just for being a Medical Mutual team member.
  • The opportunity to earn cash rewards for shopping with our customers.
  • Business casual attire, including jeans.

Excellent Benefits and Compensation:

  • Employee bonus program.
  • 401(k) with company match up to 4% and an additional company contribution.
  • Health Savings Account with a company matching contribution.
  • Excellent medical, dental, vision, life and disability insurance — insurance is what we do best, and we make affordable coverage for our team a priority.
  • Access to an Employee Assistance Program, which includes professional counseling, personal and professional coaching, self-help resources and assistance with work/life benefits.
  • Company holidays and up to 16 PTO days during the first year of employment with options to carry over unused PTO time.
  • After 120 days of service, parental leave for eligible employees who become parents through maternity, paternity or adoption.

An Investment in You:

  • Career development programs and classes.
  • Mentoring and coaching to help you advance in your career.
  • Tuition reimbursement up to $5,250 per year, the IRS maximum.
  • Diverse, inclusive and welcoming culture with Business Resource Groups.


About Medical Mutual:

Medical Mutual’s status as a mutual company means we are owned by our policyholders, not stockholders, so we don’t answer to Wall Street analysts or pay dividends to investors. Instead, we focus on developing products and services that allow us to better serve our customers and the communities around us.

There’s a good chance you already know many of our Medical Mutual customers. As the official insurer of everything you love, we are trusted by businesses and nonprofit organizations throughout Ohio to provide high-quality health, life, disability, dental, vision and indemnity plans. We offer fully insured and self-funded group coverage, including stop loss, as well as Medicare Advantage, Medicare Supplement and individual plans. Our plans provide peace of mind to more than 1.2 million Ohioans.

We’re not just one of the largest health insurance companies based in Ohio, we’re also the longest running. Founded in 1934, we’re proud of our rich history with the communities where we live and work.

We maintain a drug-free workplace and perform pre-employment substance abuse and nicotine testing.