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Social Media Coordinator

2 months ago

New York, United States Kevyn Aucoin Beauty Full time

About the Brand

Kevyn Aucoin Beauty, founded by the legendary makeup artist Kevyn Aucoin, is a renowned makeup brand celebrated for its high-quality, innovative products that empower individuals to enhance their natural beauty. The brand embodies Aucoin's visionary approach to makeup artistry, blending elegance with versatility. Known for its luxurious formulations and timeless appeal, Kevyn Aucoin Beauty offers a diverse range of cosmetics that cater to both professional makeup artists and everyday users, maintaining the legacy of its founder's pioneering techniques and artistic brilliance.

 

Social Media Coordinator

The Social Media Coordinator will serve as a content creator and community manager reporting to Kevyn Aucoin’s Brand Marketing Manager and work closely with the VP of Marketing & Sales. This role will be responsible for executing upon omni-channel social strategies, producing social-first video content and photo assets, and managing both social & content production calendars. The ideal candidate is a creative thinker who lives and breathes social, has experience on camera and creating & editing social content on iPhone under quick deadlines. If you're a creative storyteller with a passion for both social media the beauty community; we'd love for you to apply.


Responsibilities


Content creation:

  •  Shoot social-first video content & photo assets daily that are engaging, and on-brand. These types of content include but aren’t limited to:
  • UGC social style product application for new & core products. This applicant must be comfortable speaking to and being on camera.
  • Lifestyle content: Content that showcases how tarte products fit into everyday life and special moments
  • Capture content at events with ability to post live in real time while also capturing & editing video content for all social platforms
  • Ensure all content is visually appealing and adheres to brand guidelines


Editing & post-production:

  • Ability to quickly edit your own videos as well as create videos using other team members' content
  • Proficiency in using CapCut/Splice on iPhone and AdobeRush/PremierePro on computer for video editing
  • Add creative elements, effects, and music to enhance the content and drive engagement
  • Maintain a fast turnaround on video edits to meet short deadlines and keep up with the fast-paced nature of social media
  • Capture and edit video content simultaneously while working/shooting at events


Content Strategy and Execution:

  • Collaborate with the marketing team to develop and execute a content calendar that aligns with our overall marketing strategy
  • Stay up-to-date with social media trends and platform updates to ensure our content remains relevant and engaging
  • Adapt to changing priorities and quickly produce content in response to trending topics or company needs.


Community management:

  • Actively monitoring, engaging & addressing customers on social platforms (TikTok, Instagram, Twitter, Facebook, YouTube, Pinterest, etc.) in the brand's tone of voice


Reporting & analytics:

  • Assist in compiling social performance reports, analyzing results, and synthesizing findings to make strategy & content recommendations


Day to day department admin:

  • Active engagement in all social platforms to make recommendations based on trends and current beauty industry conversations for content creation
  • Assist with social copywriting and scheduling for Instagram, TikTok, Twitter, and Facebook, aligning with the brand's voice
  • Organize content on Dropbox and Dash Hudson
  • Comfortable self-applying makeup
  • Managing product distribution to freelance content creators, sourcing for photo/video production, etc
  • Attend daily + weekly meetings & brainstorms and responsible for agendas & recaps
  • Escalate issues and concerns seen on social to the marketing team in a timely manner
  • Assist in cross-functional marketing departments as needed for major product launches and events


Qualifications

  • Bachelor’s degree required
  • 2-3 years of experience in social media and marketing (beauty experience is a bonus)
  • Proven experience creating and editing social media content
  • Strong portfolio showcasing creative and engaging content
  • Excellent time-management and organizational skills to handle short deadlines
  • Ability to multitask effectively
  • Must be willing to monitor social channels periodically over nights & on weekends
  • Must be comfortable in front of the camera & willing to appear on our social channels
  • Strong written and verbal communication skills
  • Team player with a positive attitude
  • You LOVE everything beauty and social and are excited to work in the beauty indus

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