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Sr Brand Marketing Manager
2 months ago
About The Role:
NextSense is seeking a passionate Sr Brand Marketing Manager to join our team. You'll support our strategic marketing efforts, ensuring effective brand communication across all channels. You'll develop and execute marketing strategies for brand growth, go-to-market, social media, and customer engagement, working closely with the CEO, external agencies, and NextSense advisors.
Responsibilities:
- Drive and execute the marketing strategy, aligning with company goals, and collaborating with agency partners, product, and operations for cohesive efforts.
- Manage the creation of brand positioning, messaging, and campaigns to ensure NextSense’s brand is powerfully reflected throughout the customer journey.
- Create, schedule, and post social media assets, primarily across Instagram, and LinkedIn for the company and for the CEO.
- Oversee digital marketing initiatives, including website optimization, social media, content marketing, PR, influencers, and online advertising, utilizing both in-house resources and external partners.
- Collaborate with agency partners to develop marketing campaigns that drive customer acquisition and retention.
- Track and analyze key performance metrics and insights, identify market trends, opportunities, and threats to develop strategy and campaign initiatives to optimize performance
- Develop monthly reports for the Board of Directors outlining progress of KPIs
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
- 5+ years of experience in marketing roles, with demonstrated success in supporting brand growth and new product launch and adoption. Wearable experience is preferred.
- Strong writing skills for creating content across presentations, social media, and marketing materials.
- Proven ability to contribute to the development and execution of marketing strategies that drive brand awareness and customer engagement.
- Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Excellent analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
- Entrepreneurial mindset with a passion for innovation and growth in a dynamic start-up environment.
Nice to have:
- Prior start-up experience
- Background in consumer health, wellness and/or wearables.
What We Offer:
As an early member, you'll significantly impact our product, customer experience, and roadmap while enjoying great benefits. Join our high-growth startup (Featured every year in a major publication since 2022 - Wired Magazine, Fast Company, Robb Report - and recently named a Global 100 Tech Pioneer by the World Economic Forum) and share in potential future financial upside through generous employee stock options. Our benefits include:
- Benefits were modeled after large tech companies and are competitive with best-in-class
- Unrestricted PTO as long as work gets done
- Parental leave, short-term & long-term disability coverage, and AD&D.
- Opportunity to be a key player in a high-growth startup with a collaborative and innovative work environment.
- The chance to help build the next smart platform in Silicon Valley.
About NextSense:
Based in Mountain View, CA, NextSense is a startup spun out of Google X, on a mission to restore joy, energy and purpose in everyday life through the development of the next smart platform. Our intuitive, non-intrusive, smartbuds harmonize mental states to fit the context, whether that be awake or asleep.
Equal Employment Opportunity:
NextSense is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
