Consumer Engagement and Content Specialist

3 weeks ago

New York, United States VIBE TWLV Full time

Who We Are:


VIBE TWLV’s mission is to create a captivating and transformative space, embracing daring sensibility and inspiring individuals to discover their new selves through unexpected imagination, creativity, and the belief in luck and its fulfillment, transcending the boundaries of a mere brand label and retail store.


Job Posting: 


We are looking for a highly creative, detail-oriented, strategic and proactive social & content senior manager, who’s experienced in producing organic branded content. From conception to completion, you will manage the process of bringing content to life, from social-first photography to videos. This role has a dotted line to Marketing.


Job Description: 

  • Developing store strategies to raise customers’ pool, expand store traffic and optimize profitability
  • Meeting sales goals by training, motivating, mentoring and providing feedback to store staff
  • Ensuring high levels of customers satisfaction through excellent service


Responsibilities:


  • Lead the strategic and creative content concepts for all social media channels – Facebook, Instagram, YouTube, Pinterest, TikTok
  • Contribute out-of-the-box, forward-thinking, social-first ideas that help amplify VIBE TWLV among target audiences, across all social media channels
  • Key partner and contributor to the marketing team in building 360 campaigns; bridges communication and brand plans between marketing and consumer engagement
  • Work closely with platform representatives and internal teams to ensure our content approach is consistently strategic, based on best practices, and optimized for our audience
  • Regularly analyze platform data and report on insights, communicating ways to optimize content performance and evolve strategies as needed
  • Key partner to media team to ensure content is optimized for paid and aligned with paid timelines
  • Own the overall digital content production schedule and process: scheduling kickoffs and leading internal/external meetings to ensure projects are on track through completion / release
  • Responsible for securing locations, booking crew, ordering product, casting models, managing call sheets, overall shoot schedules, logistical needs, final file delivery, and assisting in developing shot lists
  • Responsible for creating estimates, managing talent agreements, negotiating contracts, music licensing, location agreements, and art buying needs
  • Create detailed briefs and production guidelines for talent
  • Collaborate with Social Media Strategist to identify content needs/shot list during pre-production
  • Align with internal Global Team on upcoming delivery of assets
  • Manage and organize database of all US visual assets



Requirements and skills:

  • Video, photo creating and editing skills. 
  • Creative & open minded. 
  • Socially aware. 
  • Graphic design and motion graphics - AI graphics a plus
  • Good copywriting skills
  • Bachelor’s Degree
  • 4 years professional experience in social media & content strategy & production
  • In-depth knowledge/experience with all major social media platforms
  • In-depth knowledge/experience with analyzing social platform data and insights
  • Strong project management skills
  • Experience in photography, graphic design and image editing from a social-first perspective
  • Expertise in PhotoShop, InDesign and Powerpoint
  • High level of organization, attention to detail and positive attitude
  • Beauty experience is a plus
  • Strong writing skills
  • Able to thrive in a fast-paced, dynamic environment and to work both independently and as part of a cross-functional team
  • Ability to take direction and understand VIBE TWLV’s unique mission and social identity, but layer your own creativity and fresh content ideas


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