Content Marketing Specialist
4 weeks ago
What we do:Pathstream was founded on the premise that substantial unrealized economic & human potential exists within each organization's frontline workforce. We are reshaping the way employees and managers on the frontlines excel in their careers. In this age of rapid tech evolution, our partnerships transform frontline teams from transactional to relational, from back office to middle office, and from task-oriented to strategic. We impact companies' bottom lines with improved productivity, increased retention, and differentiated quality of customer experience; employees experience the benefits of greater success in their current roles while unlocking future professional growth.Job Description:Pathstream is seeking a driven and creative Content Marketing Specialist to support Pathstream Marketing campaigns by planning and executing social media strategy, creating and publishing content on a variety of platforms, monitoring performance, and interacting with our online communities. We are ideally looking for candidates in local to NY or residing in the Eastern Time zone, with occasional travel once a month to our NY office, but are open to remote within the US. As a Content Marketing Specialist, you are instrumental in supporting our brand and growing our reach, as well as monitoring and upholding our online reputation. In this role, you will be responsible for crafting compelling content, managing our social media profiles, overseeing customer reviews, producing engaging success stories, and supporting effective marketing campaigns. Your creativity, attention to detail, and strategic insight will significantly enhance our online visibility and support our Marketing growth goals.You may be the perfect fit if you are mission-driven, curious, a self-starter, a strategic thinker, and have a track record of success. This is a full-time exempt position and reports to the Senior Marketing Manager, Lily Malota.What you'll be doing at Pathstream:Content supportCollaborate with the marketing team to develop a content calendar that includes social media posts, blog articles, and other short-form content with a focus on our B2B audiencesWrite and edit various content as needed, including success stories, website copy, blog posts, email copy, and promotional materialsEnsure all content is on-brand, consistent in style, quality, and tone of voice, and optimized for search and user experience across all channelsSocial media managementDevelop and implement a comprehensive B2B & B2B2C social media strategy across various platforms, including but not limited to Facebook, Twitter, Instagram, TikTok, and LinkedInGrowing our social media presence by creating and curating engaging and shareable content, including posts, images, videos, and infographicsMonitor social media channels for trends, comments, and messages to adjust strategy and engagement tacticsAnalyze social media metrics to measure the impact of campaigns to continuously improve strategies and share insights with the broader Pathstream teamStay updated on industry trends and emerging social media platforms to keep our presence fresh and relevantReview ManagementMonitor online reviews across platforms like Trustpilot, engaging proactively through automated systems to encourage ongoing feedbackRespond to reviewers by addressing their concerns and expressing appreciation for their feedback, fostering a positive community engagementReporting and Analysis:Generate quarterly reports on social media performance and success story engagement, as well as review management effectivenessProvide insights and recommendations at weekly marketing meetings based on data analysis to optimize strategies and achieve organizational goalsWhat we're looking for:Demonstrated experience in social media management, content creation, and copywriting for B2B audiencesFamiliarity with social media platforms, analytics tools, and content management systemsExceptional writing and editing skills, with a keen eye for detailCollaborative spirit with the ability to work effectively across teamsCreative and strategic thinker, capable of generating innovative ideas and solutionsDetail-driven with strong analytical skillsBonus: Familiarity with common design platforms and an ability to use design best practices to create graphic content and adjust existing templatesWhat we offer: Competitive salary commensurate with experienceZone 1: $85K - $110K Zone 2: $70K - $95KZone 3: $67K - $90KTransparent and social culture, challenging work, fast learning cycles, practical training, and meaningful feedbackStrong sense of ownership and strategic work that impacts our product, users, colleagues, business, and worldComprehensive benefits package100% employer-paid medical, dental, and vision insurance coverage for you and 50% for your partner/spouse and dependentsHealth, commuter, and parking flexible spending accountsEmployee Assistance Program (mental health, financial health, legal support, and more)Free access to wellbeing apps like Ginger and Headspace Flexible paid time off and paid holidaysGenerous paid parental leave Short and long-term disability insuranceAnnual professional development budgetCompany-provided laptopRemote-first cultureLife insurance (100% company paid)401(k)COMMITMENT TO DIVERSITY AND INCLUSIONOur company values diversity and believes diverse teams make innovation possible. We work on complex, difficult problems with no linear or clear solutions. We need a diverse team that can bring different perspectives and approaches and whose experiences reflect the full set of stakeholders we seek to serve. As such, Pathstream is an equal-opportunity employer. We encourage all qualified applicants from any race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or other characteristics to apply.
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