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Marketing Director
3 months ago
About the Role:
Long-term growth leads to business success — and here at Potomac, we welcome prospective team members who can help push our vision forward. We’re currently searching for an experienced Marketing Director to help drive our marketing initiatives, maintain our systems, and develop new talent. This position will report to the Chief Marketing Officer and is an on-site position in our office in Bethesda, Maryland.
Skills:
- Excellent communication skills, both written and verbal
- Ability to lead groups and be decisive
- Collaborative skills to accept and incorporate ideas into strategies
- Time management and organization in order to meet strict deadlines
- Ability to recognize trends and stay ahead of them
- Proficient with analysis and design software
- Knowledge of internet marketing campaigns, including SEO
Responsibilities:
- Lead development of marketing strategy by working closely with CMO, creatives, event and sales teams to create effective plans focused on growing the audience for our products and services
- Oversee the execution of marketing campaigns across all disciplines
- Conduct weekly meetings to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
Training and Support:
- Work alongside CMO to develop and train new talent within the marketing team, providing guidance on role specific responsibilities, the wealth management industry, compliance, and project management.
Continuous Improvement:
- Regularly review Potomac’s platform agreements and selling opportunities.
- Follow industry evolution and trends.
Preferred Qualifications:
- Bachelor’s degree (or equivalent) in marketing, advertising, or communications.
- Proficiency with Hubspot, LinkedIn Ads, various communication tools, and design software
- Established roster of media and PR contacts.
- Desire to grow professionally through ongoing education.
About Potomac:
In the past four years, Potomac has grown from under $140M+ to over $1.7B in AUM. It is an exciting time to be part of this company We have a fantastic culture, great benefits, and hardworking people who love to collaborate.
A pioneer in active risk-managed investing, Potomac has the experience and expertise to help advisors align the correct allocation for any given market condition. Working with financial advisors, we understand that every investor is unique, but each want to avoid catastrophic losses. Potomac offers a selection of tactical investment strategies for building and preserving wealth—so advisors can match the right strategy or combination of strategies to each investor’s needs.
What makes someone successful at Potomac:
To be successful at Potomac, we look for individuals who are not just looking to do a job, but for people who pride themselves on exceptional work. When each member of the team plays their part to the best of their ability, we all succeed. None of us are perfect, but we’re looking for dependable, coachable, and team-oriented problem solvers. Individually we can tackle a little, but together we can take over this industry.
Benefits:
- 401(k) & other retirement benefits
- Dental Insurance
- Flexible schedule
- Health insurance
- Health savings account option
- Paid time off
- Parental leave
- Annual Company Retreats
Work location: On-site in Bethesda, Maryland
