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Senior Director of Marketing

2 months ago

Las Vegas, United States Blau & Associates Full time

This is an excellent opportunity for a motivated and ambitious individual looking to further their career in restaurant and hospitality marketing. This position will work directly with the company CEO, President, and operations teams to manage the day-to-day execution of brand-specific marketing strategies and to develop future strategies, events, and partnerships. Operations experience preferred. Three to five years hospitality experience required.


Primary Responsibilities:

  • Drive business through marketing, social media, and outreach programming. Increase new guest base and return guest visits
  • Develop a marketing strategy for the restaurant group, and individual marketing plans for each of the restaurants
  • Present quarterly marketing plans for restaurants collaborating with culinary, PR, and management teams
  • Manage marketing budgets and track results
  • Define and maintain brand standards with the operations team
  • Define target demographic and potential channels for revenue growth
  • Oversee the Marketing and PR coordinator leading strategy for marketing iniatives and PR pitch timelines for the restaurant and corporate brand
  • Monitor and manage online sentiment
  • Manage email marketing campaigns
  • Manage all donation requests and charity partnerships
  • Define and manage recurring programming offerings
  • Plan, execute, and participate in pop-up special events
  • Manage SEO, SEM, and website maintenance agencies
  • Monitor communication channels to ensure guest awareness
  • Database growth, management and segmentation
  • Manage social media marketing strategy and content
  • Manages cross promotion amongst restaurants
  • Manages collateral, print, and web advertising programs
  • Ensure promotions set up in POS’s at restaurant and that ROI tracking and reporting is in place.
  • Lay out quarterly and annual event calendars
  • Liaise with concierges and influencers
  • Manage menu information ensuring that correct menus are externally distributed
  • Liaise with national and local public relations teams
  • Responsible for forming relationships with potential partners (Local businesses)
  • Spend time in restaurants to maintain awareness of each venue’s specific culture and current events