Director, Restaurant Marketing

2 months ago

Las Vegas, United States Tao Group Hospitality Full time

Tao Group Hospitality offers competitive benefits for all full-time team members such as:

  • Medical, Dental, and Vision Coverage
  • 401(k) Retirement Program with Employer Match
  • Life and Disability Insurance Plans
  • Ancillary Insurance Plans
  • Mental Health Support and Services
  • Fertility & Family Forming Support and Resources
  • Pet Insurance
  • Employee Discounts
  • TAO Savings Marketplace
  • Time off and much more


The Director of Restaurant Marketing responsibilities include development and implementation of effective branding, marketing, and public relations, digital and promotional strategies for the restaurant venues in Las Vegas. The position involves developing, executing, and analyzing venue-based marketing and event strategies that align with the organization’s objectives and financial goals. The Director of Restaurant Marketing will also manage marketing partnerships, promotional activities, advertising, social media, and public relations coordination. Additionally, this role involves the execution of on-site events and programs along with identifying creative opportunities to increase customer spending and attract new sources of business for each brand.


ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:

  • Serve as a liaison between management teams, restaurant teams, and the corporate office.
  • Collaborate with restaurant management teams to identify areas of need and opportunity and ensure fulfillment and execution of all marketing initiatives.
  • Develop and communicate marketing strategy and objectives to the VP of Marketing, restaurant management, and team members.
  • Partner with operations to plan and execute sales-building activities that will increase customer count, check average, and outside sales.
  • Effectively deploy web, social media, email, collateral, merchandise, and other communications with corporate support.
  • Establish and build relationships within the community and with the restaurant’s high-end, luxury-based target market.
  • Identify and capitalize on strategic partners that complement the restaurant brands.
  • Plan and execute marketing events in coordination with the restaurants.
  • Collect and analyze data to improve marketing programs.
  • Assist and/ or complete additional tasks as assigned.


EDUCATION/WORKING KNOWLEDGE:

  • Bachelor’s Degree with an emphasis in hospitality and/or equivalent combination of education and experience in a related field
  • Minimum of five to seven (5-7) years of restaurant / hospitality-based venue marketing management experience with proven record of financial and creative marketing programming success
  • Proficient in Windows MS Office, WordPress, Facebook Business Manager, Google, and all social media platforms including but not limited to Facebook, Instagram, Twitter, Google My Business, YouTube, LinkedIn, and Pinterest
  • Proficient with budget creation and implementation


SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE

The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions

  • Must have strong problem-solving skills
  • Excellent written and verbal communication skills required
  • Ability to work under pressure and meet deadlines
  • Must have good positive energy throughout the day
  • Must be able to read the computer monitors and print legibly
  • Must be able to sit and/or stand for extended periods of time
  • Must be able to move quickly through work and set the pace in the office
  • Must be able to push and lift up to 25 lbs.
  • Small to Medium office environment
  • Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment
  • 5-25% Local Travel (United States)
  • Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume
  • May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required
  • Maintain a professional, neat, and well-groomed appearance adhering to Company standards
  • Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
  • Ability to maintain a high level of confidentiality
  • Ability to handle a fast-paced, busy, and somewhat stressful environment

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