Marketing Specialist

2 months ago

Atlanta, United States AssuranceAmerica Full time

Job Description

JOIN THE ASSURANCEAMERICA TEAM

Do you want to be part of an organization where you are valued, and your ideas and opinions have an impact? Join the AssuranceAmerica team.

For more than 25 years, AssuranceAmerica has provided superior property and casualty insurance products through contracted independent agents and directly to customers.

Our team succeeds through diversity of thought, experiences, skills, and backgrounds.

Marketing Specialist

We are seeking a talented Marketing Specialist to join our team. In this role, you will be responsible for creating compelling and engaging content across various marketing channels to effectively communicate our brand message and drive customer engagement. You will collaborate closely with the sales, product, and external agency teams to develop strategies and execute campaigns that resonate with our target audience. The ideal candidate will have a strong understanding of marketing principles, exceptional writing skills, and a creative mindset.

About the ROLE

Each day at AssuranceAmerica is different, but as a Marketing Specialist , you will:• Develop creative and innovative content for marketing campaigns, including website copy, blog posts, social media content, email campaigns, advertising materials, and more.• Collaborate with the sales team to develop comprehensive marketing strategies that align with business goals and target audience preferences, with a focus on digital and social media target marketing.• Conduct thorough research to understand industry trends, competitor strategies, and customer needs to inform content creation and marketing strategies.• Write clear, concise, and engaging copy that effectively communicates brand messaging and drives customer action.• Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.

  • Optimize content for SEO to improve visibility and search engine rankings.
  • Monitor and analyze the performance of marketing campaigns, utilizing data and analytics to make informed decisions and optimize content strategies.
  • Stay updated on emerging trends and best practices in copywriting, content marketing, and digital marketing to continuously improve effectiveness and drive results.

About YOU• Bachelor's degree in marketing, Communications, Journalism, or related field.• Bilingual (English/Spanish)• Proven experience as a copywriter or content creator in a marketing role, preferably within a relevant industry.• Strong writing, editing, and proofreading skills with impeccable attention to detail.• Creative thinking and the ability to generate innovative ideas for content and marketing campaigns.• Proficiency in SEO best practices and experience optimizing content for search engines.• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.• Familiarity with marketing tools and platforms, such as Google Analytics, social media management tools, and content management systems.• Strong analytical skills and the ability to interpret data to drive decision-making and improve marketing performance.

Preferred• Experience with graphic design software and basic design principles.• Knowledge of HTML, CSS, and other web development languages.• Understanding of branding principles and brand identity development.• Experience with email marketing platforms and strategies.• Certification in Google Analytics or other relevant marketing certifications.

Physical Requirements• Prolonged periods sitting at a desk and working on a computer.• Must be able to lift 15 pounds at times.• May be required to work on-call or long hours in case of network malfunction.

About US• We are direct, results-driven, and dedicated to the success of our business and each other.• We are a diverse group of thinkers and doers.• We offer many opportunities to grow in your professional skills and career.• We fight homelessness by directing 5% of our earnings from each policy we sell to organizations that help those in need. We call it our Generous Policy.

WHAT WE OFFER • AssuranceAmerica provides these benefits to Associates:

o Premium healthcare plans: All full-time Associates and part-time Associates working a regular schedule of 30 hours, or more, are eligible for benefits including Medical, Dental, Vision, Voluntary Life, Flexible Spending Accounts, and a Health Savings Account.

o Employer Paid Benefits: We enroll all eligible Associates in Group Life and AD&D Insurance, Short- and Long-Term Disability Plans, Employee Assistance Program, Travel Assist, and the Benefit Resource Card which includes Teladoc™, Pet Insurance and Health Advocate.• Additional Benefits:

o 401(k) Employer Match: We want to help you prepare for the future, now. All full-time and part-time Associates over age 21 are eligible to participate in the 401(k) Savings Plan. AssuranceAmerica will match 100% of the first 4% of an Associate's contributions.

o Engagement Events. We make time for fun activities that strengthen Associate relationships in all our locations.

o Annual Learning Credit: Want to learn something new? We'll reimburse you for approved educational assistance. • Time Off:

o Paid Time Off (PTO), Parental Leave Pay, Volunteer Time Off (VTO), Bereavement Pay, Military Leave Pay, and Jury Duty Pay.

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