Web Optimization Specialist
1 month ago
Optimization Specialist
The Optimization Specialist will:
- Analyze performance data to optimize landing pages, lead generation forms, cross-channel CTAs, and purchase funnels to increase eCommerce conversion rates and drive marketing-qualified leads for our sales team.
Primary duties and responsibilities include:
- Develop and implement data-driven conversion rate optimization strategies to improve campaign performance and increase conversion rates.
- Monitor and analyze website performance
- Generate reports and present findings to leadership team, highlighting key performance indicators and opportunities for optimization.
- Collaborate with cross-functional teams to implement optimization strategies, including marketing, design, and development.
- Conduct qualitative and quantitative research to gain insights into user behavior and identify areas for improvement.
- Design and execute A/B and multivariate tests to optimize website elements, user flows, and conversion funnels.
- Work closely with the Sr. Director of Marketing and other senior leaders as a key voice in driving growth
We a looking for someone who is:
- A creative and strategic thinker with a passion for generating new ideas
- Data-driven and detail oriented with a love of measuring and reporting on outcomes
- An independent self-starter with the initiative to take ownership of projects
- Enthusiastic, curious and excited to join a collaborative supportive team
Qualifications include:
- 5+ Years Experience in digital marketing/e-commerce
- Experience in Conversion Rate Optimization and/or Web Analytics required
- Strong data analytics and reporting skills required
- Expertise with testing and optimizing responsive websites, landing pages, and other digital assets
- General knowledge in user behavior/research
- General knowledge of UX/UI design
- Experience in A/B testing required
- Strong written and verbal communication/presentation skills
- Proficient with website CMS and CRM interfaces, such as WordPress, HubSpot, and Salesforce
- Experienced with Google Tools (Analytics, Tag Manager, Search Console), SEO Tools (e.g. SEM Rush), HubSpot, and A/B testing tools
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