Sales Manager-Forklift/AWP

1 month ago

Milwaukee, United States 中联重科股份有限公司 Full time

ABOUT US:

ZOOMLION, a leading player in the global heavy machinery industry is growing and has positions available at Zoomlion North America's center in Milwaukee, WI.


Here at Zoomlion, we are looking for the most qualified applicants who are inspired by the opportunity to create and provide innovative technology driven solutions for a global market.


POSITION SUMMARY

Responsibility of promotion of Zoomlion Forklift / AWP and market coverage within a defined sales region. Develops and manages a wholesale distribution channel and/or key accounts for sale of new and existing Forklift / AWP machinery product lines.


Essential Functions Statement(s)

  • Establish dealer distribution network in assigned region by contacting new or existing customers to discuss how specific products or services can meet their needs.
  • Identify prospective dealers/key accounts using business directories, leads from existing clients, participation in organizations, or trade show or conference attendance.
  • Develop and initiate sales and marketing campaigns in alignment with company short-term and long-term business plans, strategies, sales expectations, and new product introduction that improves brand image, drives volume and ensures customer satisfaction.
  • Develop and implement effective sales and distribution sales training program for company product lines, including features, benefits, performance, and competitive products.
  • Collect industry intelligence and market feedback to work with the engineering team for product development.
  • Assist dealers/key accounts to answer customer questions regarding products and to develop pricing and marketing strategies.
  • Coach, influence and educate others as to the business aspects of product line sales and market responsibilities.
  • Prepare sales presentations or proposals to explain product specifications or applications.
  • Emphasize product features based on analyses of customers' needs and on technical knowledge of product capabilities and limitations.
  • Visit establishments with dealers’/key accounts’ sales people to assist with promotion of product sales.
  • Select or assist dealers/key accounts in selecting products based on customer needs, product specifications, and applicable regulations.
  • Answer dealers'/key accounts’ questions about products, prices, availability, or credit terms.
  • Investigate opportunities and coordinate direct sales to national accounts.
  • Prepare and submit wholesale sales orders.
  • Maintain customer records, using automated systems.
  • Verify that delivery schedules meet projected deadlines.
  • Attend sales or trade meetings and read related publications to obtain information about market conditions, business trends, environmental regulations, or industry developments.
  • Study and understand markets, customers and economics for product lines and report changes needed to meet customer needs.
  • Collaborate with colleagues to exchange information, such as selling strategies or marketing information.
  • Provide dealers/key accounts with ongoing support in areas of technical, product, product performance, markets, pricing and competition.
  • Stock or distribute resources, such as samples or promotional or educational materials.
  • Demonstrate the operation or use of products.
  • Provide feedback to product design teams so that products can be tailored to clients' needs.
  • Consult with management regarding technical problems with products, specific market research, innovative solutions and identifies opportunities for product differentiation.
  • Complete expense reports, sales reports, or other paperwork.
  • Quote prices, credit terms, or other bid specifications.
  • Inform customers of estimated delivery schedules, service contracts, warranties, or other information pertaining to purchased products.
  • Advise customers on product usage to improve production.
  • Arrange for deliver and testing of products or machinery.


Education:

Associate degree (two-year college or technical school) Required, Field of Study: Marketing, Business

Bachelor's Degree (four-year college or technical school) Preferred, Field of Study: Business or Marketing


Experience:

3 plus years of experience in Forklift / AWP Equipment Sales, Service, Product &/or Marketing

Prior experience with ERP systems a plus.


Computer Skills:

Microsoft Office Suite which includes Outlook, Word, Excel, PowerPoint, SharePoint, etc. required

Job Type: Full-time

Schedule:

  • Monday to Friday

Supplemental pay types:

  • Commission

Experience:

  • Forklift / AWP sales: 3 years (preferred)

Ability to Relocate:

  • Milwaukee, WI: Relocate before starting work (required)

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