Web Analyst

2 days ago

Deerfield, United States Net2Source Inc. Full time

Job Summary:

We are seeking a highly skilled Website Analytics Specialist to join our Home Loans Division, specifically dedicated to providing analytics support to our public website team. This role is crucial in driving data-driven decision-making across our digital properties, ensuring that our website meets performance goals and delivers a seamless user experience.

Key Responsibilities:

Analytics Support for the Public Website

Provide in-depth analytics and insights to optimize website performance, user engagement, and conversion rates

Monitor, analyze, and report on website traffic, user behavior, and conversion metrics using Adobe Analytics

Collaborate closely with the public website Product Owner to ensure data accuracy and derive actionable insights that support strategic decision-making

Develop and maintain dashboards and regular reports in Adobe Analytics and Tableau to visualize key metrics and trends for stakeholders

Support for the Digital Team

Provide analytics support for the broader digital marketing team, ensuring alignment between website performance and digital campaign outcomes

Analyze data from various channels to assess the effectiveness of campaigns and inform optimizations

Technical Expertise

Utilize Adobe Suite tools, including Adobe Analytics, Adobe Launch, and Adobe Target, to create audiences, set up tagging, and conduct audience analysis

Implement and manage 1st and 3rd party tags within Adobe Launch, ensuring accurate data collection and compliance with privacy standards

Query and merge Adobe Clickstream data with Tableau for analysis and reporting

Collaboration and Communication

Work closely with the development, product owner, and content manager to provide insights on user behavior and recommend changes to improve user experience and site performance

Communicate complex data insights in a clear and actionable manner to non-technical stakeholders

Qualifications:

Experience

Hands-on experience with website analytics in a high-traffic, customer-facing environment

Experience working with cross-functional teams, including developers, marketers, and product owners

Technical Skills

Proficient in SQL and Python for querying and analyzing large datasets

Advanced knowledge of Adobe Analytics, Adobe Launch, and Adobe Target

Experience with Tableau and MS Excel for data visualization and reporting

Industry Knowledge

Familiarity with financial services, particularly in the context of home loans and mortgage products

Understanding of compliance and privacy considerations in data collection and analytics, particularly in a financial services environment

Attributes

Strong analytics and problem-solving skills with high attention to detail

Excellent communication skills, with the ability to convey technical information to non-technical stakeholders

Proactive and self-motivated, with the ability to manage multiple priorities in a fast-paced environment

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